Business Assignment : Advertising Industry

In the movie Spurlock talks about product marketing while using product placement to get brands to sponsor his movie. Of course, some of the brands (Guess, Harmel Foods,

People these days have seen so many commercials when it comes to a commercial break they tend not to watch it because it seems like it is always the same thing,so companies really have to spend time and money in putting together a commercial that people will remember by using rhetorical devices like pathos, logos, and ethos. By using the rhetorical devices companies like Heinz are able to make great memorable commercials that people will

Marketing for reality TV shows is outrageous. 8 out of 10 instances of product placement are for reality shows. These shows include: The Biggest Loser, American Idol, Extreme Makeover: Home Edition, Americas’ Toughest Jobs, Deal or no Deal, Americas Next Top Model, Last Comic Standing, and Hells Kitchen.

The amount of recognition you could get from being in an ad with a famous corporation is unbelievable. Bands can become big from being in an ad with a famous corporation, such as, "The Shins, a relatively unknown indie-rock band, grew massively in popularity after getting their single “New Slang” in a McDonald’s commercial, as well as a few other movies and TV shows"(Coates). This proves that if an otherwise unknown band gets a deal to be in an advertisement with a big corporation that they could become very popular. If you were a small band looking to become bigger in popularity, then a deal to be in an advertisement with a big corporation or any at all is huge! There are also bands that use advertisements to make themselves known before thinking about the paycheck, such as, "the Black Eyed Peas, focuses on exposure before a paycheck. For years, they’ve allowed corporations to use their music in advertisements...then, in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store"(Coates). This shows that an advertisement can help make a band more recognizable, so that they can become more famous. If you wanted exposure to audiences, then starring in an advertisement exposes you to

It is also very obvious that some commercials are just for Superbowl. Superbowl commercials are usually very big, dramatic, sometimes serious, or inspiring. For most people, it's all about the game and who wins. But for some others, it might just be about the fun advertisements and halftime performance. The way some of these advertisements are produced are so creative and interesting that they will be remembered by many people. That's the whole goal, all of the time, money, and effort put into a thirty second to a minute

We will be promoting this product in lots of different ways. We are going to promote it nationally for woman all over the country to give is a try. It will be promoted mostly in woman’s magazines, this is because woman always want to try something new they see in magazines, mostly because they see that a celebrity has it or because it is advertised in the most popular and successful magazine so they automatically think it is a good product. We will also be advertising it on TV as product placement, product placement is a great way of advertising on TV because if we only opt for half time advertising the product might not get enough attention as we want it to because a lot of people skip through the adverts so they will not be able to see it. Product placement is good because the viewer cannot ignore the

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

time, work, and detail go into these commercials to get the most out of them. Some companies spend millions of dollars producing their commercials. The companies try to persuade people to buy their product. Some companies commercials have more effectiveness than others, thought almost all get more attention after. Companies work really hard producing these commercials, and making them perfect for people to watch so they can persuade them to buy their product.

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

The company also spends millions of dollars each year advertising its products to the public. They do this by way of television commercials, newspaper ads, and radio announcements. (See appendix)

One episode from Keeping up with the Kardashians showed that Kim Kardashian meeting an Indycar driver which is located in Indianapolis Motor Speedway and it shows a strong link about the paid promotion of ‘Quick Trim’ as they even showed Kim Kardashian driving an F1 vehicle which also has the Quick Trim logo. Some advertisements surrounding My Kitchen Rules fits well such as Campbell’s Real Stock that also used the celebrity chef judge from the show (Manu) as the product endorser. Another advertisement is Harvey Norman’s Breville products which is one of the main sponsors of the show and they even mentioned that you get a free MKR Cook Book if you buy any Breville product. Some ads did not fit the show such as Nivea Moisturising day cream and Apple’s MacBook Air. I also noticed that on average there are 10 advertisements during the break of My Kitchen Rules whilst Keeping up with the Kardashians only has 4 on

Product placement can be useful when marketing a product. Emirates has been aggressively promoting their brand name by sponsoring internationally recognized sports event the Formula 1, the US Open series, the Ryder Cup, World Cup Rugby and cricket. Emirates also sponsor numerous football teams such as Real Madrid, Arsenal, AC Milan and Paris Saint-Germaine (Source: Emirates Website)

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.

usually go for a snack when they come on and the small print can be