Business Assignment : Advertising Industry

2269 Words May 22nd, 2016 10 Pages
Media Institutions Assignment Essay

Advertising Industry

This essay aims to demonstrate the ways in which the advertising industry has helped to shape production. In this essay I will be using

“Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, television shows and video games.” (, 2013). Product placement is not an uncommon thing nowadays since Ofcom made it legal in February 2011 for UK channels to include product placement as long as it sticks to Ofcom rules and guidelines.

Product placement is used more now than we may realise, “ITV said it had shown about 4,000 hours of programming with product placement in it.” (Revoir, P, 2015). ITV have used product placement in many well known, popular shows such as ‘I’m A Celebrity Get Me Out Of Here’. Channel 4 also said that they would be airing around 100 hours of tv content that would contain product placement this year alone!

An example of how product placement will have affected the production of content is Coronation street when they had the product placement of Nationwide bank for 3 years starting in 2011. Product placement can have a larger powerful impact than we think, “Product placement can be very successful, as shown by the 65% increase in Reese’s Pieces sales after its placement in E.T. The Extra-Terrestrial” (Zimmerman, I, 2013). This tells us that the impact is larger than…
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