Athletic Footwear Industry Essay

West Coast Fashions, Inc has decided to sell one of their segments, Mercury Athletic in the context of a broader reorganization. The head of the business development for Active Gear, Inc(AGI), John Liedtke, views this event as a good

New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club, Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so popular that by the 1940’s that production spread from running to many other sports. Then the expansion of the manufacturing significantly increased as he realized a need to running shoes with more selection for wider feet, and

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

Finish Line is an athletic footwear and fashion business that serves in the national markets. The company “has more than 660 stores in 47 states” (Briggs and Swiatek 2016). District of Columbia is also a market where Finish Line does its business. Out of the 660 stores that it has, there are “about 50 Running Specialty stores, and 200-plus branded shops inside department stores (Macy’s)” (The Finish Line Inc 2016). Just like most of the businesses, FInish Line also has many competitors. Having competitors is one of the biggest reason why the company’s core stores are better and larger than their competitors’ stores. The core stores offer a variety of clothes, accessories, and footwears, which provides customers with more options of shoes and apparels (The Finish Line Inc 2016). Finish Line not only does business in bricks and mortar stores, it also offers online sales on their website and www.run.com. Buying products online is a trend of today’s society, and providing online sales allows Finish Line to compete with its competitors and the opportunity to increase its sales. The company is also focusing more on online and mobile sales, and in order to do this, Finish Line is “is investing in its online channel with design and content upgrades, mobile and tablet applications, and an expanded presence on social media and platform enhancements” (The Finish Line Inc).

My Topic is over Cole’s clothing of the brand Nike and how much he wore it. Out of the 45 days he has wore Nike socks 42 times, shoes 42 times, Shorts 19 times, and Shirts 8 times. There were no trends that i seen he wore nike’s everyday either it was shorts, shirts, or socks and shoes, he had at least one clothing on that was a pair of nike’s. If Cole didn’t wear Nike shirts or shorts he’d wear shirts that are school related and shorts of another brand. Cole wore Nike because he might like the brand, or that he receives a bunch of gift that are Nike, maybe one of his relatives works for the company and they might bring back some for him to wear. When someone sees that he wears a lot of Nike they can go and get him some adidas socks or a different

This athletic shoe company expresses it is engaged in social responsibility. This means it is committed to give back to society in activities such as produce goods and services that will not damage the environment and employing workers whose are paid decent salaries while providing safe working conditions. They cannot close its eyes and allow human exploitation to continue to happen.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates & Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market.

This could be company strengths, current market penistrationpenetration, supplier agreements and simply all of the business and/or customer loyalties that they have had. Also in today’s market the consumers are looking for the “next new thing”. They no longer want an extension of what they already have. The consumers are loyal to a company, but can quickly change focus if a company fails to continue to change to meet their needs and/or demands for change.

The other three goals (enhancing productivity and quality, complying with legal and social obligations, and promoting individual growth and development) aid organizations in accomplishment of facilitating organizational competiveness by helping the company establish a strong and positive reputation, as well as increase their effectiveness in business competition through a strategic perspective. This is done by “competing for the right to continue to work towards its purpose (DeNisi & Griffin, 2016).” Organizations who remain compliant with the law and societal standards, they will be perceived as a respected business, if they do not remain complaint they will be seen as less reputable and may experience troubles in recruiting or retaining talent and may have less funds to support extra benefits or efficient equipment because they are paying more in legal fees (DeNisi & Griffin, 2016).

Logo Sportswear is a custom apparel outfitter for all kinds of firms, teams, fans, groups, events and individuals. They are offering online services since 20 years. Today have about 17,850,000+ designers to design apparels and accessories for you thereby, helping you to dress your staff uniquely, unify a team and promote your brand. They are well-equipped with proficient designers, staff-members and guarantee complete satisfaction to their customers. They offer personalized apparels for every occasion. They are extremely innovative to offer you a great shopping experience. They are facilitated with an online designer and team roster numbering system thus, helping you to create your own exclusive design uniquely via the broad array of designing options available with them. So, they allow you to design the desired apparel for your firm, team or group with the use of refined technology at their website. Then, they offer your designed-apparel at reasonable prices with the best-quality fabric. They have their customers’ satisfaction at utmost

Nike, Inc. (NKE) is an American multinational corporation headquartered at One Bowerman Drive, Beaverton, Oregon, 97005 in the Portland metropolitan area stretching across nearly 400 acres of land. Nike, Inc. operates in 120 countries internationally. Although the company does not disclose all the details about the countries they are in, some of the countries of operations include Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, The Philippines, Malaysia, and the United States.