Business : Bus 616 : International Business

The Coca Cola Company is an American beverage corporation, manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent.

* Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.

1. Of the four (4) commentaries that follow the case, select the one (1) that you believe to be the best solution to reporting the plan to address the problem and state why

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola and PepsiCo are the two biggest beverage companies in the world. Both companies dominate the beverage industry and are globally recognized by a large and diverse array of consumers. Both are massive industry leaders, each with a market cap of over $150 billion dollars. The Coca-Cola Company is roughly 130 years old and is based in the United States. Coca-Cola products are sold in over 200 countries across the world and every single day billions of coke beverages are consumed. PepsiCo was also established about 125 years ago and is based in the United States. PepsiCo, since its early beginnings, has always rivaled Coca-Cola Company as the most prominent beverage company in the world. Although each of these companies have

The Coca Cola Company was introduced in 1886 by John Stith Pemberton in Columbus, Georgia. It is an American Multinational Beverage Corporation and manufacturer, retailer and marketer of non-alcoholic beverage drinks and syrups. The Coca Cola head -quarters is based in Atlanta Georgia. The company’s main product is recognized worldwide as Coca Cola. Its formula and brand was purchased in 1889 by Asa Griggs Candler who had incorporated The Coca-Cola Company in 1892. History proves that Coca-Cola have had many acquisitions in order for them to branch out and become market leaders in different areas throughout the world buying up the local popular beverage and replacing them with their own product thus creating a new profit in a new area. (Cola, 2014)

The coca cola company is been in business for a hundred and twenty eight years. The coca cola company is a multinational beverege company and as the name the company’s most famous for its product coca cola. Coca cola was invneted in 1886 by John Stith Pemberton from Columbus Georgia who is a pharmasist. Cocal cola is known all around the worls ans is often associated with happiness. Moreover coca cola means “Delicious Happiness” in Mandarin. The first time coca cola was served it was served at 5 cents per glass. At present the estimated serving of coca cola are estimated at one point nine million worldwide. And like every company this company has also had its difficulties and profits. (Coca-Cola, n.d)

Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Coca – Cola Co. is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverages and syrup products throughout the world. Coca-Cola Company serves more than 200 countries with over 500 brands, and it produces more than 3000 beverage products. Coca Cola has the largest distribution system in the world which gives the company the ability to serve daily more than 1 billion of its products to customers.

In 1886 John Pemberton started Coca-Cola ® in Atlanta Georgia (Who we are,). The Coca Cola Company has their main headquarters in Birmingham Alabama with hundreds of locations worldwide. As of December 31sth 2013 Coca Cola has 130,600 associates worldwide (Who we are). With current CEO Muhtar Kent they are one of the most successful companies in the world (Coca Cola Leaders). As per Ritson, the business model for the Coca Cola Company is B2C, which is also known as “business to consumer,” (Ritson). Coca Cola offers a variety of beverages ranging from soda to even flavored waters. We at Coca Cola are on a mission to refresh the world, bring happiness and create a change (Mission, Vision & Values) and we plan on succeeding with all the snacks we supply to our consumers. All of us at Coca Cola care about our customers and this is why we make sure to target every variety of people and an example of this is our creation of Dasani water and its variety of flavors for those trying to maintain a healthy lifestyle. (Sophia Pimentel)

The Coca-Cola Company (Coca-Cola or ‘the company’) is a manufacturer, marketer and distributor of finished sparkling and still beverages, non-alcoholic beverage concentrates, and syrups. Coca-Cola owns more than 500 brands and operates in more than 200 countries. The company’s headquarters are located in Atlanta, Georgia. The Coca-Cola Company employed approximately 129,200 people at the end of FY2014. The company’s revenues in FY2014 were $45,998 million.

Coca Cola keeps its position quite safely during the years. The company’s success is owed to the principle “think global, act local”. This means that although it keeps the same core product everywhere, it can adapt the offers to local needs. On the one hand, Coca-Cola’s products have the same image universally which has established the company as part of every person’s daily life. On the other hand, the company’s local perception makes the customers feel unique and thus, they show high level of brand loyalty.

For the last one century, the Coca-Cola Company has been the leading non-alcoholic beverage manufacturer and distributor worldwide. The firm has been recording substantial revenues after unveiling a new innovative strategy in the packaging of the company products. The business has aligned itself with differentiation strategies by creating a distinct brand that suits its broad market base globally. Although the Coca-Cola Company is a well-established brand that has over 3000 products and 6 billion consumers, there have been continuous challenges that need to be addressed.

Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.