Business Case Analysis: Polyester vs. Silk

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Polyester vs. Silk Business Case Analysis Introduction Silk is one of the oldest fibers known to man and still one of the most sought after materials among contemporary consumer groups (Texere Silk, 2012). There is a Chinese legend that attributes the origin of using silk to an empress who discovered the fibers accidentally when a cocoon fell into a cup from which she was drinking and began to unravel (Needham, 1988). She is also credited with developing the first silk reel using the fibers she discovered from the cocoon. Since that time silk has undergone an impressive evolution in which the fabric was manipulated to serve many different purposes; most notably, the use in garments. Although Western cultures do not have a long tradition for using silk, in Eastern cultures the use of silk is part of the very essence of their heritage (International Trade Forum , 1999). Despite the attraction to silk for cultural reasons, synthetic fibers have benefited from the advancements in science and have evolved relatively quickly through research as well as the introduction of new technologies (Teijin, 2012). Modern fibers such as polyester have increasingly become heat-resistant, flame resistant, able to pile, resistant to chemicals, resistant to mold and rot, and resistant to moisture absorbency (McIntrye, 2004). Synthetic fibers have many advantages over the use of traditional silk and as a result have become increasingly common in textile manufacturing of all kinds.

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