Business Case Analysis of Mass Merchandisers

1506 Words Jan 29th, 2018 6 Pages
WWAV and GIS participate in highly competitive markets and have devoted substantial resources into building their presence in the national and international segments. Both of these segments are highly important into branding the products and increasing their market cap. Combined efforts, manufacturers joint ventures, consumers, products and growth efforts would be potential key success factors into the merger. Based on both companies’ yearly growth sales we forecasted the annual growth sales as follows:
From 2011 to 2011, WWAV the Cost of Sales (COS) increased 10.8% driven primarily by higher commodity costs, increase in sales volume growth and a higher cost mix of products sold. We believe that post acquisition that WWAV will be able to reduce the 10.8% COS to it’s original standing plus recoup an additional 33% by utilizing GIS’ purchasing power to achieve a 14% savings in COS. Additionally, during the same period, WWAV experienced a 5.1% increase in selling and distribution costs associated increased sales volume and storage facility costs. Post acquisition we believe that WWAV can return to 2011 levels and gain additional 50% savings from GIS’ expansive distribution channels and purchasing power to achieve savings of 7.7% towards operating expenses.
After acquiring WWAV, we…

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