Business Case Study Analysis Adidas-Salomon Ag

2084 Words Nov 26th, 2010 9 Pages
Business Case study Analysis
Adidas-Salomon AG
Management 670
Professor Jon Gettman

Edsel Washington
Table of Contents

Executive Summary
[Titled Overview of Analysis]………………………………………………………………………………………….
Background……………………………………………………………………………….............
Identification of Strategy of Adidas…………………………………………………………………………………………….
Analysis of Adidas Performance...…..………………………………………………………………...................... Strengths...…………………………………………………………………….….……………..……. Weaknesses……………………………………………………………………….……………………. Opportunities………………………………………………………………………………………….. Threats………………………………………………………………………………………………….
…show more content…
The Germans exploited the lighter boot and longer screw-in spikes to defeat the Hungarians to take the title. The company subsequently expanded its portfolio with the 1966 Santiago soccer ball, used as the World Cup backup ball and the eventual introduction of the official 1979 World Cup: ball.
Identification of Strategy for Adidas
Through Adidas mission statement which dictates the direction for the Adidas’s strategy; Adidas’s missions statement sets the trajectory for Adidas to compete towards becoming the leading sports brand in the world. Based on data to be included herein, Adidas clearly has enacted this strategy in its North American market. With this being determined, Adidas is clearly defined as an organization that incorporates a broad differentiation strategic plan. However, by the very nature of this sports company conducting business as a diversified multinational organization, Adidas also implements a segmented strategy plan depending on the various markets. What is broad about the Adidas strategy is the company’s intent to differentiate it products worldwide with premium quantity materials and with the exertion of controls of retail outlets. These was demonstrated recently as the company has started an internal evaluation to decide whether to pull products from Footlocker outlets, which is known for its discount marketing. What is also part of a broad differentiation strategy is Adidas’s record