Business Case Study: Groupon Company

Based on the market and situational analysis, the marketing plan for Groupon produces the internal, and external environmental analysis the report has identified the strategic future for the company. Based on the competitive advantage the report has made recommendations for the effective marketing in future with respect to product prices place and distribution of the business.

Cash is such an important current asset to a business, especially for the every day running of it, so ready access to cash is crucial. Therefore, every company must utilize safeguards to protect and manage their cash. An alarming statistic in one of The National Restaurant Association’s (NRA) reports shows that employee theft cost $8.5B to its members in 2007 – the equivalent of 4% of food sales. Furthermore, only 10% of employees do not commit fraud in any situation, while 5% do commit fraud, and the other 85% will actually consider

Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. In addition, a more defined value proposition allowing merchants an opportunity to showcase their own product offerings on

Andrew Mason, Founder & CEO of Groupon, had a big idea, but was not aware how massive it could grow. Before Groupon, Mason begun a website called ThePoint.org as a site for collective action, to get groups of people together to solve public and social issues. It wasn’t as effective as he projected, and so started to think of how he could take the group approach of ThePoint.org and turn it into a business channel. Mason believed the Internet had potential to change how people discover and buy from local businesses. That’s when Andrew Mason came up with the excellent concept for Groupon. “Part of Groupon’s success is the simplicity of its business model…” (Kerin & Hartley, p. 110) Groupon offers “Deal of the Day” coupons from local and nationwide

Artisan settled on key choices that have brought Groupon to where they are today. The organization gathers benefits as well as half of the real deals in return of presenting another client. Additionally, the organization plan of action depends on accepting offers every day from nearby firms through messages which incorporates eateries dinners, rebate up to 90% and post moving. Groupon gave offers that terminated soon after a couple of hours and crossed out them if didn't get least purchasers as chose. These choices impact the organization's advancement positively. They have around 83 million endorsers in around 43 nations. By 2010, they spread their business in 100 markets of Europe and 150 of U.S and have around 35 million clients over the glove. Likewise, as it ends up noticeably important to purchase coupon bargain before it tips, everybody among purchasers begins

Grandel Group LLC would like to request a full refund and complimentary service due to events that took place on April 15th, 2016. On this day, your café was under contract to cater for Grandel Group LLC. Although the food that was delivered was delicious, the agreement was not completely fulfilled.

Adding to the list of woes experienced by the young and newly public e-commerce company, in 2012 Groupon was forced to restate it’s 2011 financials due to a series of accounting missteps. Principle among these, was the company’s failure to adequately predict and account for the total amount of refunds that they were obligated to issue under their “Groupon Promise”, which in turn caused the company to allocate insufficient refund reserves. Also, as outlined in the ‘Statement of Financial Accounting Standards No. 48”, which discusses revenue recognition when right of return exists, revenue can only be recognized if “ the amount of future returns can be reasonably estimated”. (FASB 1) Unfortunately for Groupon, due to their introduction of “high-priced

Groupon is a business that partners with other businesses to give consumers deals on various products and services (Ferrell, O.C., Hirt, G.A., & Ferrell, L., 2014). The best thing about what groupon does is it forces purchases from groups of people instead of a single person. Because of the type of business Groupon is, it has to communicate with the consumer as well as the businesses. When it comes to the customer, most of them use Groupon for the value of products and services as well as the discovery of new things to buy and do. The type of service Groupon provides makes it hard for customers to look elsewhere for similar benefits. When it comes to marketing its service to customers, Groupon uses social media sites such as Facebook (Ferrell

As Groupon is established in many countries of the world, a global strategy has to be pursued

This is where Groupon comes in with having the ability to save the consumer money anywhere from 50% to 90% through different services and products. Saving people money is only going to mean better things for Groupon in these economic times. We can only think that Groupon is going to fair well despite the economic situation the country is currently suffering.

Groupon, Incorporated (Groupon) is a national e-commerce marketplace that connects local merchants to local consumers by offering goods and/or services at a discount. Each day Groupon e-mails its subscribers discounted offers for goods and services that are targeted by

Peter Nicholson wishes to convert the factory in the north east to production of the electric taxi. Using data in Appendix C, Table 1, calculate payback period and the average rate of return.

In my opinion Groupon is not a ready-to-go solution to the problem of low marketing budgets of many local merchants. If Groupon is good

However, by nature, customer priority on great deals only and unlikely in the future to purchase at higher retail prices. In the run long, the mechant come and go without continue offering they products / services to Groupon’s customers.

Gap Inc., a leading global specialty apparel retailer, continued to lose market share and revenues as customer loyalty declined across the company’s five brands. Struggling to deliver a consistent product and customer experience, Gap Inc. was challenged to redefine its strategy once again. Going forward, the company is focused on driving long-term growth by expanding its customer base.