Business Case Study: Matoa Indonesia

With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies:

With slogan: “Merino – Endless Happiness”, Kinh Do focus on introducing and providing their product to middle and low class with a reasonable price.

In China, Biti’s has used “Multidomestic Strategy”, in which, Biti’s made a separate strategy for this country where businesses consume its products. This is a business strategy implemented product localization and product marketing methods to suit the tastes and preferences of Chinese buyers (Thuy An, Cafebiz The Gioi Doanh Nhan). The company pays attention to the characteristics and psychology of the Chinese people from which find the best method of cooperation with them. Biti's has partnered with Chinese merchants because each distributor will know how to select market area that is most reasonable. When working with Chinese merchants, Biti's experience is always respect the decision of the partners on the market but do not ignore the search for new potential

Mizuno has to attract a broader target market in investing in marketing in Europe and Asia/Oceania, and clearly define its positioning to potential consumers. Moreover, having a larger product portfolio will enable Mizuno to position itself in a more young and fashionable

Kalin has established a good business that is not only providing consumers with the products they want but also at a reasonable price. Since the project started, Kalin showed initiative by offering the product to customers based on trust. The products were

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

WeWOOD has turned sustainability issues into a uniqe selling proposition for its watches which are made of renewable wood. Not just the products are matchless, but also the attitude towards the environment, to take positive action to ensure forests survive by invests consumers money in making our planet

The story is about a company with distinctive brand and products that in just a few years had an extraordinary journey from local Danish jewellery to a world’s most recognized and loved jewellery brand with sales in more than 70 countries.

JEM has taken the effort to design an e-commerce site that is in line with their brand mission and personality. Each piece has information about where it was sourced, price, certificate, details and information about the recyclable packaging. There are no misunderstandings; there is only clarity and consistency of a sustainable brand that is taking efforts to make a global difference while building prosperous and healthy relationships within jewelry sourcing. Figure 34 shows how the product is represented. JEM has gone above and beyond to stand out among its competitors and fill a void in luxury jewelry that is often unspoken:

Between the two, Al Foah opts to choose the differentiation strategy, which is best depicted by the range of date products offered for several years. Using this strategy will aid Al Foah in creating value, which has been one of the core principles of the company. Value is represented by the quality and ranging products of Al Foah, which will foster cost savings compared with its competitors. More so, Al Foah intends to conduct close relations and connections with its South Korean market, regardless of culture and traditions. This is best translated as brand loyalty. Al Foah seeks to become the only trusted brand of dates snacks in South Korea. Product differentiation as well allows Al Foah to compete, as magnified by the product’s packaging, quality and

Manas should use standardization and adaptation marketing strategy. Standardization is where Manas uses home market design. Adaptation is where Manas modify the products to meet the requirement of Malaysian environment and culture. Manas should balance between standardization and adaptation. As Malaysia is a multiracial country, some standardization with some adjustment for legal requirement, taste, and requirements will do the job. Manas may need to think global but act local in a way. With this strategy Manas can make new products and keep its originality.

In line with Malaysian government transformation program to emphasis on the citizens through slogan “Rakyat Didahulukan” the national brand of “1 Malaysia” was introduced not just for the sake of unity of various races, but also to provide basic fast moving consumer products

This recommendation essay aims at presenting the analysis of observations regarding of the failure to continue Clocky’s attractiveness including the causes, the implications, and suitable recommendations for Nanda to enter Argentina’s market. By using six branding goals including awareness, image, function, feelings, appreciation and loyalty to measure her marketing strategies, this summary will focus on the marketing challenges and the first two goals to effectively bring her product to this new foreign market.

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.