1. Having a lot of competitors is a challenge for SecretSales to differentiate itself and to keep up their popularity and profit. In order to beat the competition, the business needs to identify threats and weaknesses of the other similar businesses and take advantage as soon as possible; they must know what others are doing wrong and not ignoring or underestimate them. Analysing customers’ needs and marketing trends, SecretSales can stay ahead of the game.
2. Being a low margin business and eliminate the risk of struggling in case of decrease in sales, SecretSales needs to manage the order and delivery departments leading to lower the cost per item; to increase its average unit of sale per customer, to conduct a margin analysis and cutting