Business Challenges : Sustainability Is More Than Corporate Social Responsibility

When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the

Sustainability has become a relevant word in the vocabulary of many organizations, governments and individuals. More than just a word, sustainability relates to the ability of institutions to continue executing their functions without forgetting the effects on the environment and taking into consideration the fair treatment of their employees and the human rights of society. Although sustainability is a widely used term by many individuals, the understanding of this term is not as clear as its popularity. When discussing the ideas of sustainability, most people automatically associate the term with the human impact on the environment. Others relate sustainability to the ability to cut costs and inefficiencies within the organization. A few individuals believe that sustainability is a matter of human rights. So what exactly is sustainability?

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

In today’s world for any business to be successful it needs to be a sustainable enterprise. There are a number of ways to achieve sustainability using a number of different methods. A key aspect of sustainability for any business is Stakeholder Engagement. Only by reaching out to all of their stakeholders will a business be able to create a competitive advantage while still being sustainable.

Information Technology has grown in popularity and has advanced over the years. Information Technology is used in a wide number of different fields, one of which includes Human Resource Management. As of 2017, all the information we’ve ever needed or wanted to know can be searched and found online. With all of this information at our fingertips, we as a society have become more advanced. However, Information Technology has its opportunities and challenges. The opportunities of Information Technology include: having the access to various jobs portals and job boards, communication is made easier, and decision making is made easier. The challenges of Information

Business sustainability, which originally was viewed as a question of corporate governance, has now emerged as a central, multifaceted theme of the twenty- first century. It is now the responsibility of corporate boards and managers to focus on business sustainability by creating enduring value for shareholders and managing the interests of other stakeholders, including creditors, employers, suppliers, government, and society at large.

So what is sustainability? It is the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.

Corporate social responsibility refers to business’ responsibility to act ethically and consider their impacts on the community and environment. Corporate social responsibility looks into more what the company wants to achieve and sustainability looks at how they will achieve this. They do however tend to focus on two different things, sustainability looks at a more forward-facing focus, usually with targets to meet and maybe how they will do this. Whereas corporate social responsibility looks backwards at performance as a review of what they have done right and what could have been improved. Both works together in that they understand that the context, community and environment in which a business operates is vital to that business’

Sustainability is defined as the ability to endure.(1) Though the idea of sustainability can be applied to most anything from a sustainable ecosystem that has survived thousands of years to a sustainable workplace that uses green technologies. Paul Hawken captured today’s connotation of sustainability in saying “Sustainability is about stabilizing the currently disruptive relationship between earth’s two most complex systems—human culture and the living world.” (2) There are countless ways to live, work, and produce sustainably. Sustainability not only needs to be practiced by citizens, but businesses need to join the green movement as well. Without creating, following, and enforcing green policies, negative effects will be evident and innumerable

The idea of sustainability has become an increasingly common term in the rhetoric surrounding business ethics, as corporates are gaining broader acknowledgement of this pro-active method which guarantees business long-term viability and integrity by focusing on the triple bottom line. In business, the three aspects of sustainability include social, economic and environment.

Communication of the high need of sustainability goals to all members of the company, Everyone needs to understand and be committed to ensuring that the same is met.

Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.

Sustainability implies that the organization is managing in economic, ecological and socially competent ways. All organizations range on a continuum of their sustainability level with some being more sustainable than others. Generally, as Dunphy, Griffiths and Benn (Module One, Topic 1.5) point out, the more sustainable an organization is, the more they help the surrounding environment, be this local (the particular country) or macro (the world itself). The environment also reflects the sustainability ethos and situation of the organization itself.

There are three pillars that make up overall sustainability: social, economic, and environmental sustainability. Social sustainability focuses on all human needs being met and a society functioning properly indefinitely. Economic sustainability is achieving a certain level of economic success indefinitely. It also involves having an extremely low percent of people living below the poverty line, which relates to social sustainability. Environmental sustainability is described as, “the rates of renewable resource harvest, pollution creation, and non-renewable resource depletion that can be continued indefinitely.” ("Finding and Resolving the Root Causes of the Sustainability Problem", 2014) Achieving environmental sustainability will positively affect the social and economic aspects. These three categories are directly related to each other, and to truly reach complete sustainability each of the group’s needs must be met. There are many ways for individuals, groups, companies, and societies to help make a difference in reaching this goal. Environmental issues are currently very prominent in the US and other countries. There are countless activists and researchers doing everything they can to make a difference. Most businesses, like

Sustainability when we try to understand in the context of corporate is recognizing that the corporation’s long