INTRODUCTION
KFC, Kentucky Fried Chicken, has a less formal layout than Famous Brands Ltd, it is more focused on “fun” and the feelings of their employees and customers, less demands regarding reaching new boundaries and I believe it is made possible because they are a global-renowned giant in the consumer industry! They are a corporate giant already, this affords them the luxury to show a more friendly approach because their status and reputation is threatening, fierce and extremely competitive, and they already lead the chicken consumables market. They have earned the right to focus on feelings of employees and consumers and fun.
VISION
KFC’s objective is to ensure happiness is experienced by the population, to give all their customers a distinct experience on every experience. For the jobs at KFC to be the superior jobs globally for the people dedicated to producing excellent food and caring for customers, superior to others.
VALUES
This part of their values was the first to be stated which emphasizes their enthusiasm for the value, they stress listening and replying to customers in a positive way. They also want to put in the extra work when it comes to their customers just to put a smile on their dial.
They trust people and constructive engagements, they will people to contribute with suggestions and have created a unique workplace
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INTRODUCTION
KFC employs around 24,000 people in 850 restaurants. 65% of the KFC recruits are young adults venturing into the world of work for the very first time. KFC is a great place to start working, with a fun and
Highly skilled, loyal workers that provide steady employment throughout the year. Employees are the foundation of this firm and keeping them happy and loyal lowers the chances of disputes and improves production and efficiency.
<li> We are friendly and caring toward our people and our customers, and we treat everyone with respect.
-To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work.
|Strategies, Policies |service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight |
As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.
We strive to develop strategies, business models, and dynamics to drive premier value-added services through means of integrity, respect, passion, persistence, and customer focus.
They trust that the heart of the business begins with their qualified and experienced staff and that is the reason they guarantee that they get the most ideal preparing, to the most elevated standard in all parts of the business additionally accept each open door to get outside and take an interest.
Ability to build long lasting relationships with staff and management based on trust, a high degree of integrity, service excellence and transparency.
So what does this mean? From the first phone call to our last interaction with the customer we want them to feel as this has been the best experience possible. It begins with our face of the company. That could be a greeter at the front door, or our team member answering a phone call. At that initial point of contact it is our goal to invite the customer in to a friendly, knowledgeable, and accommodating atmosphere. Secondly, we want all internal customers to assist our external customers with any help or guidance they need without making them feel as if they have inconvenienced us. Listening to our customers will help improve the customer experience and lead to quicker solutions. Finally, we want our customers to not only come back, but to promote our business through word of mouth. That is where we will gain our economic advantage. It’s 5 times harder to get a new client than it is to get repeat business from an existing client (Sivers).We need to utilize all aspects of customer service to not only retain the customers we do have but also to create an experience that invites new customers to our store.
The company lays emphasis on its culture, which entails individuality, infirmity, growth, non- conformity and pride in what the company produces. It also focuses on providing excellent wages and benefits, superior training and advancement opportunities and also providing excellence which is the key to success for every business.
business purpose. All-in-all their promise is to have the best quality in customer service with a
Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free
They offer a good working environment, good pay and loads of incentives to take away. Thus candidates who seem interested in working with them, the information mentioned below will prove useful.
Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.