Essay on Business Communication D2

1923 Words Nov 20th, 2012 8 Pages
Business Communication – D2
D2: Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points

In this assignment I will be evaluating the effectiveness of business information and its communication as key contributors to the success of an organisation.
Verbal Communication
Tesco PLC uses verbal communication every day in its stores, offices – when communicating by phone and when meeting are being held. Tesco PLC are so successful due to the fact that they use verbal communication to the best of their ability this means that when there are problems that need to be resolved quickly Tesco PLC will sort it out verbally as its
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The leaflets that Tesco PLC have given out to the public have proved they are effective as the organisation has seen an increase on car insurance sold just by advertising it on their leaflets. Written documents like letters and even email sent to customers or staff have proved very effective as the organisation sends out many offers this way, by sending out offers via email or letter its more likely that the customer will look at the offer even though it waste more time and money it’ll help the organisation in the long run as if the customers sees a product they like on the email/letter they might buy it. Emails are effective for Tesco PLC as they use them to interact with staff to share news e.g. in an unlikely circumstance the store might be closed due to heavy snow, the organisation will tell all staff working at that store via email that the store won’t be open on that day. Using email to share news won’t waste the organisations money as they are unusually free which is a big bonus for the company. Written communication is also effective in Tesco PLC’s online website as the way everything is advertised online is what will get better sales, as online sales gain the organisation a big profit the organisation ensures everything is advertised clearly ensuring text is the right font and clear to read. Tesco PLC’s online

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