Business Communication Practice at Bat

4241 Words Dec 18th, 2012 17 Pages
Internal Communication Practice in British American Tobacco Bangladesh (BATB)

1. Introduction

1. Origin

This report is prepared as part of the course requirement of “C501 Managerial Communication” and is submitted to the instructor of the course Ms. Mahjabeen Ahmad, Professor, Institute of Business Administration, University of Dhaka.

2. Objective

The objective of this report is to study the steps, tools, process and the role of internal communication practices in British American Tobacco Bangladesh.

1.3 Scope

This report contains brief overview of BATB and various aspects of its internal communication related to the objective.

4. Methodology

The information of this report is collected from both primary
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The history of BATB is shown in Figure1.

Figure 1: History of BATB
Ever since the inception the company is regarded as the market leader in Bangladesh tobacco market. Based in Dhaka, the company has one packaging factory in Dhaka and one leaf processing factory in Kushtia a number of Leafs and sales offices throughout the country. The company currently employs more than 200 managers and 1300 employees.

2.2 Core Functional Areas

2.2.1 Leaf Department

This department is involved in cultivating and purchasing flue-cured tobacco. Each year the company registers thousands of farmers along with their land, to grow and cultivate tobacco crop. The company provides seeds, fertilizers and loans to the farmers throughout the crop season to ensure quality growth. At the end of the season BATB buys fixed quantities of tobacco from the farmers, paying rates depending on the grade of the crop.
Important functions of Leaf Department: ▪ Purchases tobacco leaves from growers ▪ Processes tobacco leaf for insertion in the production department ▪ Provides storage and transportation facilities in carrying tobacco to and from the factory ▪ Strengthens social relationship ▪ Exports tobacco leaf

2.2.2 Supply Chain Department

Operations function is at the heart of
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