Introduction :- The Indian market is not the Western market of mass consumerism and debt based consumption. This might seem like an obvious thing to say. However, this important fact has determined how the market has adopted to the new trends seen in the western market. In this context, it is not surprising that credit cards and online shopping was not easily adopted in the easy market. People were sceptical of a plastic as money and trusting their information over the unknown internet. Moreover
Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry is looking promising with the growing
analyze how the store is utilized as both a symbol of local identification and how it gives cultural meaning to the term “local”. Though my research, interviews and observations this study will show how a local store can identify a person of the community as a local and while at the same time promote itself as the key symbol of what it means to be local. The idea of what is “local” and who is “local” is a concept that has been in the center of American lives for decades. This concept has evolved from
Retailing in Brazil and India Introduction Major grocery retailers in the United Kingdom such as Tesco and Sainbury's are faced with a number of challenges and opportunities in their commercial operations at home and abroad. Indeed, grocery retailers such as Tesco are pursuing innovative home delivery schemes whereby consumers can complete all of their otherwise onerous grocery shopping chores online. Likewise, many of these major grocery retailers are expanding their operations abroad in an
Internet context. Models of E-commerce Business-to-Business (B2B): B2B e-commerce is simply defined as e-commerce between companies. This is the type ofe-commerce that deals with relationships between and among businesses. About 80% of e-commerce is of this type, and most experts predict that B2B ecommerce will continue togrow faster than the B2C segment. Eg: indiamart.com, eindiabusiness.com, tradeindia.cometc. Business-to-consumer (B2C): Business-to-consumer e-commerce, or commerce between
Important retail management concepts have been explained in simple terms. Charts and diagrams have been given wherever necessary. Retail Management focuses on the entire organization from both a short and a long-term perspective. Management aims to increase the effectiveness of
wholesalers (often called drop shipping). In general, because marketplaces aggregate products from a wide array of providers, selection is usually wider, availability is higher, and prices are more competitive than in vendor-specific online retail stores. The shift towards ‘marketplaces’ is taking place as companies try to find a new balance between the following priorities: Maximizing capital efficiency Maximizing customer delight (selection, post purchase experience etc), and Minimizing
RESEARCH REPORT ON Consumer perceptions towards “Flipkart” going into grocery market. Submitted by - Naman Srivastava (PG2015 - 30) Abstract –In the growing economy like India where 402million users of internet exits, which facilitates online transaction between business entities and consumer for various product and services. As market penetration of internet is rising which leads to the growth of e-grocery sector in India. Social media has impacted the growth of online consumers
among retail stores. Satisfying customer is now one of the major drivers of profitability. In this scenario, the firms have to work on what attracts consumers and what will make them not to move their choice to come near to
supermarket chain is ril’s rs 25,000 crore venture and it plans to add more stores across different g, and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, according to the company