Business Concept Of The Caravan Cafe Essay

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

Nowadays people tend to follow the trend from the western culture. Compare to tea, coffee is more famous among the Malaysian. According to the reader’s poll conducted by I.M. Magazine in year 2012, they found out that 81.2% of Malaysians consider themselves as a coffee person. Almost 44% of them guzzle 2 to 3 cups per day, 25% drink 1 cup per day and 19% consume less than 1 cup per day but more than 1 cup per week.6.3%will sip less than 1 cup per week. When the surveyor are ask if they could survive without coffee for a week, 43.8% of Malaysians said no, 37.5% said yes and 18.8% were unsure about the answer.

According to (Said, 2011), people frequencies café nowadays to communicate, socialize, looking for public spaces and (Desai, May 2011) sates that people going to café for work purpose. Urbanization and gentrification changes the function of traditional café to modern café that more friendly (Cohen, September 3, 2014).

Figaro Coffee Company is one of the famous business here in the Philippines. It was established in 1993 by Pacita “Chit” U. Juan, an alumna of the University of the Philippines and finished Bachelor of Science degree in Hotel and Restaurant Administration in 1976. She worked in one of the five-star hotels here in Manila and joined in the family’s Jeep Building business. Her father Dr. Maximino Juan, the founder of MD Juan Enterprises Inc., which is a manufacturer and exporter of jeeps. After that she established her own business which is the Figaro Coffee Company in 1993 after a years before American coffee stick with Starbucks and Seattle’s best and became popular in the country. The concept for establishing the company is “Chit” and her friends are coffee lovers and they think of building a café where in customers can lounge and entertain their friends, business associates. A coffee that can satisfy the taste for coffee of the customers. The concept became reality and reach the list of one

Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

“The concept behind the business is to create a place for social gatherings that’s a little bit outside of the norm. When most people think of coffee, they think of early morning midafternoon, quiet ambiance, bring your laptop, put your headphones on and tune out the rest of the world while you get a book report or something done. Here we’re trying to make coffee a little more social and let people know that coffee can be enjoyed as a social staple alongside music” he

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

According to the researched the demographics of City of La Verne. According to the 2012 statistical summary of City of La Verne (ci.la-verne.ca.us), population was 31,461, which means it is a very small and private town with a very small population. The median age was 43.1, which indicates the population consists of senior people. Besides, there were 11,366 households and median household income was 73,541, which was higher than average household income in Los Angeles County. Therefore, a lot of residents have more time and money to enjoy coffee in store. Meanwhile, students from University of La Verne are very important parts of the target customers, because young college students love to hang out with peers and enjoy coffee. Some of the students also enjoy sitting in store drinking coffee while doing their homework and stuffs

Al-Frasco Coffee is a small coffee shop which started its business in 2011 in Melbourne. It caters high quality coffee and few dishes together with its location overseeing Yarra River gives an ambience that makes it attractive to our customers. It has also pride itself in having a highly efficient and friendly staff offering customer services to their patrons at the highest level possible. It is expected that it should become the most favorite place for young and old alike to escape from the daily stresses of work and household activities and be a convenient location for friends to meet or a meeting point for business person. Also, it will endeavor to attract students from Victoria University, which is close to our coffee house. Importantly,

It is important to explain first of all who are the stakeholders. They are the groups of people interested in a particular business organisation. They can be separated into internal, external stakeholders and connected stakeholders.. The internal stakeholders are the employees of an organisation as well as the managers.. Connected stakeholders are the retailers, distributors, customers, suppliers. External stakeholders are the government, the press as well as the pressure groups and local communities. The whole society can also be classified as an external stakeholder. The key stakeholders for the company are employees, competitors, environmental issues, government, suppliers, media, customers, financial institutions, shareholders and local communities.

Weekly training sessions will be held with the staff with an emphasis on coffee training and performing coffee tastings and samplings throughout the café to really improve our coffee knowledge and increase our customer service offering to our customers. By providing this to our customers and having a loyalty system in place it will hold us in good stead for when the Starbucks does open up nearby.

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.

We will market our shop to the youth sector as many of them are students and do not have laundry facilities, holiday makers and the ordinary housewife. The coffee shop will supply the finest coffee and healthy meals. We feel our business will grow rapidly as the community needs a safe place to meet.