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What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.

A lot of authority is needed in this ad in order to impress the audience, the ad has to have all three. No persuasion is shown and this ad was just one of the worst examples I have ever seen. The Author didn’t do a good job when making this ad because the purpose of it didn’t get to people. This ad should of had more visuals of the books to be shown or music being shown, it should of had a vivid color also. No one wants to see a black and white ad because that is just plain boring and dry. A lot of things are missing and even the text is not good enough because it just shows the basic information and the size of the ad is not big enough. This ad was such a disappointment and I hope that whoever sees this ad notice how bad this ad is and for the one who sees it, to understand and to never make the same mistakes this Anonymous Author

In my opinion this is a great ad, because it has an important message and feeling built in it. Running is great to let out stress, the two sentences in the center of the picture motivates runners that there are almost an endless distance that we, as sportsmen and women could run in the future. The nice view from this rock, and the way as the man is holding his head streghten the sentences

Now some changes,I believe that we should tone down the sex appeal and make the woman in the picture sit in a more natural position.I would enjoy having experts implemented such as doctors and specialist. The ad should make the consumer feel something. Whenever I looked at the ad I didn’t observe any emotions, it should be provoking.

As the parts of the AD horribly come together as firstly the colors of orange and green aren’t as eye catching or complementary rather than orange and blue or black and white. The main text is large, but still leaves a plentiful of empty space within the AD. Below the main green text is a horizontal green bar and inside explains what the AD is about along with a quote “We’re together” next to it. The drawback to that though is the text that gives the purpose to this AD is small and has the same color as the background making it difficult to see. The text is also outshined by the quote next to it as it’s slightly larger and in a white font which makes it stand out more to the eye. In addition the AD’s text is not bolded or italicized and has a very simple font. The AD greatly also suffers from imagery, and visuals as they quote “1 in 6 americans struggles with hunger” yet not one single image is placed that could show a victim or could also empathize the struggle which can also be placed somewhere in empty part of the AD. The structure of the main statement made has no logical sense as “Hunger likes action movies, too.” contains no logical context related to the phrase in

Most people do not get enough sleep. We have created an all natural solution. Elite Sleep is a wristband that uses all natural ingredients that will improve the quality of your sleep. After I came up with the idea for this product I researched if this product already existed or not and it did not. Since this product did not exist, no one knew anything about it. Based on this, I reasoned that the first advertisement endorsing anything should be informative, so I ended up with a logos centered ad with some pathos and ethos appeal thrown in. As far as demographics of my audience are concerned, I tried to open the door to as many people as possible by not stating a specific group of people that would benefit from this product. Truly anyone could

Commercials and advertisements are often a successful way of communicating with the people. The goal of the commercials is to grab the attention of the audience and encourage or persuade the people watching to purchase their products and become their customer. A lot of companies put out more than just one commercial to try and reach out to and convince the people that are not a customer to begin buying their products. It’s important to not only take into account the message, but it is also important to take the time and look into the imagery and dialogue. This is what makes understanding the message they are trying to give so successful.

Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.”

The advertisement is for a company known as Taylor. Taylor is a well-known manufacturer of primarily acoustic guitars. The page features a photograph cropped in the shape of an acoustic guitar body, depicting a brilliantly colored image of a older man in a red jacket in a forest looking at the trees. The image stretches over the entire height of the advertisement and takes up less than half of the page. The image alone was enough to grab attention and strives to do the same with the audience of the magazine. When the advertisement grabs hold of the reader, it hopes to pull them into reading the small paragraph and hear them out. The advertisement does rather well at pulling in the reader by using two appeals, pathos, and

In the advertising world, there are neither "good" or "bad" advertisement. As long as it gets the point accross they are trying to convey, it's successful.

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

The advertisement I decided to evaluate was the Dove Soap Ad. The Dove Soap Ad is ineffective for three reasons: color and font, product confusion, and product identity. The color that were chosen for this ad were atrocious. The colors of the before and after pictures behind the women matched their skin tone, which matched the floor making the before and after pictures barely visible. The font that is large enough to read only confirms what you see in the picture, visible skin, not introducing the product. Which brings about product confusion because the product is illegible in the right hand corner. Is this lotion, soap, or shampoo? The small almost illegible print that does introduce the product, most consumers don't even take time to read.

In the second layer, or the foreground of the ad there is a colored picture of Miller High Life. The picture of the product is on the right, and takes up the entire fourth quarter of the page. This image is what 's cutting off the second woman in the photograph. Next there is very large text in the lower center of the page. The slogan is in entirely in capital letters, and is in bold and block-like font. In the lower-left corner of the ad there is an average sized, red and white Miller logo. To the right of the logo is another slogan, that is in cursive and regular sized font. Below that is another slogan in small font. This ad 's visual design doesn’t work because there is too much for the reader to focus on in this ad. The creators hoped to use the contrast of the color product in the foreground of the black and white photograph to bring focus to the product. However, the exact opposite is what ensues. The black and white photo along with the large bold text in the lower center actually draws the audiences ' attention away from the product. The reader could look at this ad and not even notice the colored-in Miller High Life bottle. The colored product is also too large, and it ruins any symmetrical balance. Furthermore it is covering the second woman, and bringing her out of focus. This gives the reader the impression that she is not important. The audience will suffer the most from

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

This ad has a decent amount of selling not just telling going on. The ad makers used sentences like “keeping your home fashionable has never been easier”, this puts the audience in their own shoes, making them reconsider how fashionable their home really is and how much the paint could improve it. Although the main slogan is almost half sell and half tell