Business Cultures And Values Are Shared Between Mature And Emerging Market Partners

The world we live in today is made up of many countries, each unique in their own way, each continually growing as they try to adapt to a rapid changing environment and economy. The way in which each country adapts to these changes relies heavily on the culture, traditions, customs and overall way of life of the given society (Wharton). When it comes to the global economy, every country has its own definition of what being successful really means and the leadership that leads to success is defined differently as well. The way in which a leader needs to adjust their strategies are dependent upon the individual culture they are working with. Within each culture, there are certain elements that can impact the success of an organization. I will be discussing what these elements are and how they can help or hinder the success of an organization.

With increasing economic globalization recently, there are more opportunities for business but yet brings some challenges because stakeholders become more geographical diverse and the market is bigger than before. Companies are also facing cultural differences when they enter into different countries. Culture is an important part of human society composing of knowledge, beliefs, art, morals, laws and other habits. Cultural differences are the variations in what people have, think and behave between different countries, religions or societies. (ghauri&cateora,2006) Whatever field a company is devoted to, whether they are local or multinational, cultural differences play an inevitable impact on their performance. Taking consideration of cultural differences unsuccessfully has caused many business failures. (Ricks, 1993). Business practice is a method, process, tactics, strategy and rules followed by a company in the pursuit of its targets. It may also refer to these collectively.In this essay, marketing has been chosen as a specific area to focus on. Marketing is the study of exchange processes: creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.（kotler,1986 ，Principles of marketing）The world becomes a village and there are an increasing number of entities entering the international arena. Therefore, it is necessary for multinational corporations to understand the importance of cultural

With vision aligned, Nabisco concluded a critical decision on investing in Supply Chain. As supply chain management defines, all resources which includes finance, materials and information that flows from the supplier’s supplier ending all the way to the customer’s customer. In order to fulfill its mission, Nabisco’s supply chain will have to succeed. Supply Chain Strategic Management became the core competent that Nabisco need to achieve.

Should Multinational Corporations Behave In Accordance With The Business Cultures Of Host Countries They Are Active In?

In North America, Loctite’s distribution strategy is selective, only allowing its products to be carried by two to three distributors in the same market. The industrial distributors are narrowed into 12 regions overseen by President of the company. This structure allowed Loctite to focus on its distributors and their strategies while giving the customer a choice of three distributors to purchase from. Using this structure, Loctite can focus more of its attention on providing a superior level of service to its customers, adding more value to its products. Although this structure limits Loctite’s presence in market outlets, by using two or

ESSAY TOPIC (1) :A joint venture is affected by the cultural distance between two partners. In what ways are joint ventures and types of international collaboration affected by cultural differences?

International businesses are not only an issue of borders, as international business also crosses cultures. Culture profoundly influences how people think, communicate, and behave. The University of Minnesota defines culture as the shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of another group. Just as a thorough knowledge of a business is needed for a deal to succeed, so is an understanding culture. According to the New York

The research was done to understand how a distributor works and various other factors that influence the sales of a distributor. The report includes a comprehensive research starting from its problem statement formulation to its

Understanding different cultures is an important aspect for managers to grasp. The way one represents them, can have everlasting impacts on how a company is perceived. For this reason, it is important to understand the demographic of people you are trying to reach, and take the necessary precautions to not offend the culture of others. As mentioned by NACHC (2008) culture can be defined as different social practices, forms of expression, and different values. The impression that one receives from individuals of a culture, may influence the way they are seen by members of a different culture.

It is known to us, “in each industry, the customer is god, is operator's food and clothing parents.” This tells us that customers are important to organizations. With the current intense competition in logistics nowadays, most companies can provide high quality goods, even are willing to cut down prices if reasonable. However, how can suppliers gain a competitive advantage when high quality is expected and price must be maintained at a level to generate a reasonable return? In our views, it is no doubt that how various supplier service activities are valued by customers, more specifically, that is, the ability of logistics

To remain profitable, consumer products manufacturers must find ways to optimize the performance of their supply chains. They need to support marketing promotions better and avoid frustrating consumers with out-of-stock situations in the store.

Culture can be defined as “the sum total of the beliefs, rules, techniques, institutions, and artefacts that characterize human populations” (Ball et al, 1999 p.258). Sociologist generally talk about a socialization process – referring to the influence of social groups upon an individual, and the interaction of that individual with other members of society. Key elements of culture include language, religion, values, attitudes, customs and norms of a group or society. Cultural issues present a significant challenge to businesses; particularly international businesses. This is because businesses involve people. Every business employs people, sells to people, buys from people, and is owned and regulated by people. International people involve people from different national cultures - these cultures affect every aspect of business functions, including but not limited to: recruiting and managing a workforce, marketing and distribution, purchasing of raw materials, dealing with regulators, and securing funds. The challenges that cultural issues present to international business is that of creating and nurturing cultural awareness; identifying and understanding the dynamics of culture; recognizing behavioural patterns and practices that affect the business; and coming up with strategies for dealing with cultural differences.

Dr D. Paschaloudis, K.Anastasiadou Technological Educational Institute of Serres Department of Business Administration, Greece dim@teiser.gr, ak@teiser.gr S. Haidos University of Sunderland, Business School U.K stefhai80@yahoo.gr Dr P. Pantelidis Technological Educational Institute of Serres Department of Business Administration, Greece pantelidis@c.forthnet.gr A. Anastasiadou Technological Educational Institute of Serres, Liaison office between higher education, industry and market natasa@teiser.gr D. Dapis Technological Educational Institute of Serres Department of Accounting, Greece

It is undeniable that competition in the business area is very fierce. People in the business world must find the best way in order to survive. Business, nowadays, expand their business to other countries as globalization on the rise. They need to remain competitive in a global marketplace with well coordinated and tightly controlled worldwide operations. For multinational enterprises (“MNEs”), the corporate culture is one of the core elements bringing success to its businesses. Yet, cross-cultural conflicts also could hinder the MNEs from optimizing its worldwide operations. In this paper, we will discuss how corporate culture influences

The supply chain being considered is that of a Food and Beverages producing company from India. The firm procures raw materials like fresh fruits and milk from various vendors and process them at their plants to produce fruits juices and ice creams of various flavours. The products have short shelf life of maximum one month. They have four manufacturing plants in India which caters to North, south, west & east regions of the country. They sell their products to the big retailers and distributors catering to the different regions. The distribution network is illustrated in figure 1.