Business Effectiveness Indicator Of New Zealand Drug Foundation

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The debate over non-profit versus for-profit healthcare organization has been ongoing, does one provide better care than the other? Do the operations of for profit perform better than the non-profit organizations? Are the criticisms about for-profit organization validated and is there proof? The goal is to examine those questions as well as offer options to improve the financial and operational performance of non-profit and for-profit organizations criticisms.

Among many companies presently operating in the US market, I choose to analyze the CVS Health Corporation (NYSE:CVS) and Omnicare, Inc. (NYSE: OCR). CVS Health Corp., formerly known as CVS Caremark Corporation is an American retail pharmacy company, established in 1963 with headquarters in Woonsocket, Rhode Island, which operates in the industry of Healthcare Services (Pharmacy services and Retail Drugstore). Stimulated by the aspiration of assisting its customers in improving their health and quality of life, CVS, through its owned subsidiaries and third-party organizations alongside its own stores provides a range of quality products and services, administering a business activity constituted of three major operating segments including:

As health care has traveled down the path of accountability patient focused care has been aligned with reimbursement payments. In order to be successful health care organizations are striving to, such as the VA, have interdependent programs that can often make it difficult to define the strategic service units. The extended portfolio matrix analysis is a useful substitution when there is are restrictions in evaluating the strategy with the BCG method. In an expanded approach to a portfolio analysis consideration is made to the product, service, business line profitability. This approach also contemplates the market share and growth in order to identify the appropriate strategies.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Though they are not entirely comprehensive tools, a great deal can be learned about a hospital or other healthcare organization for-profit or not-for-profit from an examination of their annual financial documents (Finkler & Ward, 2006). The balance sheet and statement of revenue and expense can both yield valuable clues even in the absence of other evidence about changes that might be occurring in the organization, a definition of the type and degree of certain problems that it might be facing, and potential opportunities for improvement in performance that might exist (Finkler & Ward, 2006). Comparing two or more years' worth of financial information yields even more valuable insights, tracking movement in the hospital or other organization's ability to finance its activities and thus continue providing services at the same level, quantity, and scope as current operation.

The case is no different for one of the leading care provider like Anchor trust. Since its first establishment in 1968 (Help the aged housing association, oxford) Anchor trust has come long way and it has established it self as one of the major care provider (Anchor trust provides care to more than 40,000 in daily basis) in the UK. How ever, analyst believes the only possible way to maintain its brand image is to constant improvement and introduction of innovative method of care to its service user. In this context, the adopted marketing strategies of the organisation could be pivotal in maintaining brand image. Therefore, the findings from this research could help Anchor Trust assessing the significance of a marketing initiative. Adding to that the research finding could help organisations in the care industry determining the changing requirement in service user’s perception.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

The purpose of this assignment is to read and review the case study. Then discuss your assessment of Shouldice Hospital 's marketing challenges, as well as presenting your ideas for how the hospital can best manage those challenges. The assignment will contain the answer of the following questions:

The best strategy to market Cardinal Health and its products is through branding which involves having a competitive advantage over the competitors. In the case of Cardinal Health this strategy has enabled them the purchase of a product is not only the end of a sales cycle but the beginning of a customer’s exploration of their product. Cardinal Health’s access to the product manufacturers and their consumers has enabled the company to evaluate the value of the total chain. This opportunity has made Cardinal purchase Pyxis Company. The Pyxis automated drug dispensing machines has made the healthcare company stand out. This is because it is safe and efficient. The machines will therefore strengthen the brand of Cardinal Health’s products as consumers especially hospitals will prefer

A Non-profit Organisation (NPO) is an establishment that uses its funding for the pursuit of a specific purpose such as for a charitable cause (Lorette, 2015). It is different from a for-profit organisation as its objective is to provide greater good to the society rather than to maximise the wealth of its stakeholders. The surplus revenues of an NPO are used for either its expansion, self-preservation or plans and no part of the profit is distributed to its members. NPOs are increasingly starting to operate like traditional business organisations as strategic planning and marketing is imperative for their survival.

Further more, with other benefits such as low costs in research and development, strong clinical research capabilities, and low sovereign risk, Australia is advancing as one of the most prominent players in the pharmaceutical industry (Productivity Commission 2003). Australia’s population represents 0.3% of the world’s population and consumes around 1% of the total global pharmaceutical sales. The industry generated a total revenue of $6.1 billion in the year 2002 (ALRC 2014).

This report provides an analytical strategic review of the global pharmaceutical industry; its origin, evolution,

activities and tactics such as sampling and sales force promotion [3]. Whether a brand manager is using right promotional tools, whether 4P`s (now 7P`s are considered) are linked to each other and with product strategies for the two main objectives that includes [3]:  To Generate Prescription  Make the product reach the patient They can be said as Product chain and Prescription chain 1.1 The Product Chin This starts from selection of molecules and ends in the hands of patient. This chain is somehow intensive as it starts from the selection of molecules, then molecules are critically screened, after the screening of molecules the source of raw material is identified then the pilot batch manufacturing process starts at this stage pricing strategies and clinical trials are worked out. Once the pilot batch is manufactured then it starts with the commercialization of product, after commercialization product goes to distribution house and then it reaches the retailers. After patient’s diagnosis by doctor, patient purchases that product from retailer [4]. 1.2