Business English and its Global Importance

English today is the most commonly used global language for commerce and it is the main language of the international diplomacy. And maybe the most important for them, it’s the most common language on the internet. Also, the language that integrand

     In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

In a moment of inspiration, Nerriere christened it ‘Globish’.” (McCrum) Linguistic and cultural divides make conversation and business between Korean and Japanese businesses difficult, but Globish serves as a neutral medium for the two parties to talk. Globish is very simplified, and exists to assist with international business, travel, and diplomacy where a common tongue is needed. Neither side feels at a disadvantage speaking the other side’s language, especially since Globish is detached from normal English. The desire of countries to teach English to their populaces, mostly for an edge in international business, is growing. There are some 50 million people in China enrolled in “Crazy English”, a program conducted by Li Yang to teach English. The goal of this program is to help students get jobs in international businesses (McCrum). As a result of this widespread desire to learn English, the majority of the people in nations such as India, China, and assorted economically poor nations, have adopted English (or rather the simplified “Globish”) as a secondary language in hopes of economic success. This also causes English to be known by diverse peoples across the world, while many other dominant languages are much more geographically confined. English is also very prevalent in international organizations and the internet. “Indeed, over 85% of

When entering a new market, at least one of the company representatives must know the language of the country. Even though the most common language used in the international business world is English, many countries have a very poor command of the English language therefore it is highly beneficial to have an employee that speaks the language. It is in benefit of the business to get the best deals, make negotiations and agreements however without a common language this can sometimes lead to misunderstanding and hiring a translator can be very expensive.

With the globalization, the English Language became the main language of the communication in the world. In this perspective, Dennis Baron discusses in his article Who Owns Global English” the omnipresence and the prevalence of the English in today’s society. For Dennis Baron, English has become the key success in the world platform.

Barbara Wallraff writes a two-part essay addressing the question “What global language” and it seems as if she is opposed to making English the global language or any language in fact. The statement that ultimately brought me to this conclusion is “Outside certain professional fields, if English-speaking Americans hope to exchange ideas with people in a nuanced way, we may be well

In “Lost in Translation,” Lera Boroditsky writes to people within businesses or people who are wanting to invest in companies that work with other countries. The audience for her article is for designated for people who are interested in reading The Wall Street Journal, but within The Wall Street Journal it is directed mainly towards people that run a business. Boroditsky wrote this to express that language is important no matter what. She shares with the reader her views on the matter because her research has helped her realize that language has a big effect on people. Telling people about her research is beneficial and gives people an inside scoop on what happens around the world. Lera Boroditsky demonstrates her credibility to her

For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.

According to Rooselvet (2001) English is not the dominant language in every country. Organisations have customers who prefer speaking in their native tongues. Call centres and

English, which is spoken by 1.9 billon of the world’s population as their first language (Redman, 2004), has been spreading rapidly in the world since the British Industrial Revolution and colonialism in many continents such as Asia, Africa and North America during the 18th century (Lavot, 2000). As the influence of English is increasing, some linguists think that it is a natural process of successful international communication. However, many other languages are also dying out at an accelerating rate because of the expansion of the English language. In discussing the issue of the growing influence of English; arguments, both for and against, should be considered, particularly, in the economic, the information exchange, the linguistic

“One out of four of the world’s population speaks English to some level of competence” (NADRAG, TIHENEA, and STAN, 2013). It is well known that English is a globally used language and holding balance internationally, but after all how can we ‘dig deeper’ into it? Although undisputedly English is today’s international lingua franca, the comprehension of globalization of the English language of its historical origin, further consequences (to other non-English speaking nations), and trend of benefit with disadvantage might come more important than the language itself as it is practically being used daily and globally.

Languages, behaviour patterns and the values cause the differences in all the existing cultures in the world. People have different ways to communicate with each other and how to react to information. Especially for the international business, multinational communication is essential. Understanding the many types of communication, is a subject of importance to act successful as a global player. Furthermore, there are great benefits through intercultural communication like:

One of the main advantages of studying English is that it vastly increases the career prospects and employment opportunities of students. One of the arguments in favour of speaking in English is that it virtually removes communication barriers. It is doubtless that it will be difficult to communicate with foreigners when the languages are different. English is therefore well-regarded as the lingua franca to ease international communication. As a result, miscommunication can be avoided and it can eventually assist companies to save cost and minimize wastage of time. (Mydans, 2007). Other than this, English is certainly the primary language of global trade and commerce and tourism sector. In many countries, most of the tourism authorities and other officials who are in contact with public prefer to speak English for interaction and also to engage with tourists and immigrants. (Wil,

A language that is spoken internationally is called “Global” or “World” language. A global language is a language in which people speak internationally on a daily basis, in international organizations and diplomatic relations. It is a “lingua franca”, a language that helps people from different backgrounds to communicate with each other. Not many languages that have been established in human history have reached to the point in which they are called a global language, amongst those few languages is English. Approximately 2 billion people around the world use English as a native language, a second language or a foreign language. English is used for many causes, such as; technical and scientific communication, education and employment.

42), which is mostly working through digital media, especially the Internet. (Gidley J, 2001) Furthermore, globalization is not a process whereby one form or style dominates over eliminates all others. Rather, it is the diffusion of seemingly competing forms and styles around the world. (Firat A F, 1997) The currently occurring, mass ‘Englishification’ of the world is primarily a domination of world languages by textually precise academic and/or business English. While there are some indications that English will in fact be superseded in these roles in the next century (e.g., by Mandarin Chinese). (Gidley J, 2004)