Business Enterprise and Innovation in Thailand

In general, the outsourcing is hiring the foreign workers/company to do a particular task, as opposed to hiring domestic workers/company. Besides the outsourcing, the international purchase is an essential activity of companies. In the trend of a booming global economy, a company only focuses on its core value and hire suppliers to supply the necessary product and service. The relationship between companies are complicated and interdependent.

Managers generally consider the rivalry among competitors as a major source for deriving strategy. As explained by the Michael Porter it is a narrow view of competition. A set of other parameters should be evaluated, mentioned in article as five competitive forces, along with industry

Innovations form the main sources of competitive advantages and are always of significance for the growth of a company. Companies or organizations put their greater efforts in improving their performance by finding new ideas and knowledge on the best way of beating their competitors and therefore give satisfaction to their customers. There are various factors involved in the innovation design system which can be either internal or external.

Outsourcing emerged on the financial arena during the 1980s and has since then been spreading. Outsourcing production was furthered with the process of globalization which provided a new component leading to the strengthening of resources, skill and labor specializations across the world. The process of outsourcing is using the skill and abilities of a third-party to accommodate society on the foundation of labor. As stated earlier, it was during the 1980s that the process kicked off mainly due to the efforts of corporations when they began to hire labor forces across the world. Even though outsourcing has come out from its developing stages, there are still following effects on the US economy.

At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).

Globalization is the integration of markets through the cooperation of internalization, federal, and state governments with corporate companies to provide low-cost products. Subsequently, outsourcing is an essential part of this globalization. However, what exactly is outsourcing? In its broadest sense, outsourcing is simply contracting out functions that had been done in-house—a longtime U.S. practice (“Globalization: Threat or Opportunity”). When a U.S. manufacture product, and buys material from an intermediate supplier from out of the country rather than producing them in-house, that is what is called outsourcing. Also, when U.S. corporation hires outside contractor out-of-the-country to do U.S. call center services for less labor cost that is outsourcing. When a company deals out its operational task, such as payroll, accounting, and software operations that is outsourcing. To get the clear understanding of outsourcing, I have interviewed IKEA’s U.S. Deputy Retail Country Manager Rob Olson about outsourcing—Swedish goods. Olson stated that IKEA’s outsourcing utilizes the unique talents of different countries and their labor markets to increase trade, which helps better allocate resources in their own countries while getting goods cheaper from others.

When pursing a differentiation strategy, the focus of competition is to add unique features in order to

Outsourcing is a method used by many corporations in which their products are manufactured in foreign countries often for cheaper labor.This method method of productions has it’s pros and cons.

Outsourcing can be a means to perform the core functions of an organization effectively by having more time focused on the activities critical to the delivery of services to customer. The non-core activities are performed by the leaders in that area which will help to achieve better efficiencies. Outsourcing can substantially lower costs, help to access better technology and use innovative ideas etc.(Robert,2001). The advantages of outsourcing are: Cost savings:

23- The heart of business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. Marketing can influence the overall performance for a company for example, a company will increase it sales through attracting more customers. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed. Also gaining higher profits as a result of good marketing for example in year 4 the profits was low but we increased the promotions by

Outsourcing according to Vonderembse (2013) is defined in the text as obtaining goods and services from outside suppliers. These goods and services are manufactured in different countries and then delivered to the country in question. For the United States, these goods and services can often be created in countries such as India, China, and Vietnam and then shipped at a less costly price than creating them by the businesses which purchase them. The goal of every business is to make as much profit as it possibly can and to do this, they must keep costs low. When this happens, they are able to create a higher profit margin and

The process of globalization has numerous significant effects on countries, organizations, and individuals. These effects can be observed in the quality of products, in their prices, but also in their availability. Because of globalization, numerous companies prefer to expand their business on international level. Some of them outsource some of their processes and activities to cheaper destinations that allow them to reduce their investments.

A differentiation strategy seeks to provide products or services that offer benefit that are different from those of competitors and that are widely valued by buyers. (Johnson, Scholes&Whittington, 2008). The aim of using differentiation strategy is to achieve competitive advantage. This could be achieved for example like the clothing brand ZARA, by offering better products at the same price. A differentiation strategy must be based on two key factors: the strategic customers, the company has to identify their needs and values, company also must identify who are its main competitors.

Outsourcing has become an important tool that organization are taking advantage of more in this age of technology. It allows for a company or organization to select a partner or source to move a portion of their business to that usually has expertise in that area. It is a option that is being utilized by organizations in many countries. Outsourcing is a tool that enables organizations to gain some levels or competitive edge in their industries. It also allows organizations to obtain some price breaks and take advantage of good and services for cheaper rates. Outsourcing to low labor countries allows organizations to truly take advantage of reduced rates for labor but at what cost? This is a very controversial practice because this normally occurs in countries that have very lenient child labor laws. Outsourcing abroad in low labor countries opens the doors for the exploitation of residents in these countries.

Another generic competitive strategy is broad differentiation strategies. According to Thompson, Strickland, and Gamble, in “Crafting and Executing Strategy”, broad differentiation strategy is seeking to differentiate the company’s product offering from rivals in ways that will appear to a brad spectrum of buyers. A company attempting to succeed through differentiation must study buyers’ needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. Then the company has to incorporate buyer-desired attributes into its product or service offering