Business Environment Analysis: Volkswagen AG

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Volkswagen AG MGT 2545 Business Environment Analysis Introduction (Slide 2): This presentation has been prepared in order to analyze level of particular company in this case – Volkswagen. The modern Volkswagen is a German automaker found in 1937, from a single public automotive company, also this company incorporated other brands such as Audi, Bugatti, SEAT, Bentley, Ducati, Lamborghini, Porsche, Scania, MAN, Skoda and Volkswagen. This company produces motorcycles, passenger cars and commercial vehicles. (Pratt, B. 2017). Size and Objectives (Slide 3): Volkswagen AG is the world’s leading automotive manufacturer. In 2015 Volkswagen reached the second place in market share worldwide – 16.5%. The company’s revenue in 2015 was €213.3 billion 5.4% increases over €202.458 billion (2014). Profit in 2015 €-1.582 billion a significant decrease over €10.847 billion (2014). The number of employees in 2015 came up to 610.000. The main Volkswagen obejectives are to increase the profit, become the top…show more content…
Volkswagen has the widest variety of brands among all automotive companies. 2. Cooperation with Chinese automakers. 3. New strategy TOGETHER – 2025 4. Diversification strategy. Weaknesses: 1. The highest production refund rate in the U.S 2. Low market share in U.S market. 3. Shortage of expertise and no competence in making battery driven vehicles. 4. Negative publicity creating negative brand image of Volkswagen. Opportunities: 1. In the nearest future fuel prises are expected to grow. 2. Increased demand of antonomous vehicles. 3. Concentrate on improving sustainability policies to consolidate brand image. Threats: 1. Intense competition. 2. Future damages and rejects will have to be
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