Business Environment

First step in intervention is to identify meaningful situations or contexts to promote communication and social interaction with Aiden. Situations that are motivating for Aiden, provide chance for communication and that are appropriate for his development. Aiden is most likely to talk, interact, and learn if he is doing something he enjoys. Aiden will benefit most if the settings selected are a good fit for his interests, needs, and skills. As he becomes comfortable with this approach: Gradually we’ll add more and more contexts as opportunities for communication. Aiden will have many more opportunities with communication when he is older. At his early stages of development, it is easy to adapt activities so that they are age appropriate as well as developmentally appropriate. To ensure that Aiden has an effective means to communicate and participate in social interactions.

Demographics can consist of population size, density, location, age, sex, race and occupation. In this analysis, we will focus on examining population

Marketing to people in the world is done in different ways depending on the demographics. “Demographics underlies almost every marketing program, and is often a source of potent insights and opportunities for marketers (Hiam, 1992).” In society today, the different age groups and social classes of our population are part of the demographics that are considered. The groups are these: the youth market, teens, underclass, baby boomers, elderly and marital status (Hiam,

By looking at the demographic factor of age, we segment the market into 3 types of customer group which is “children, teenagers and young adults”, adults, and senior citizens. Those below 25 years old are belong to the “children, teenagers and young adults”, 25 to 55 are considered adults, while above 55 are belong to the senior citizen.

It was not a product that had seasonal demand, rather the demand raised by the growth of population in the different segments.

Choose ONE of the management processes encountered during the course: Starting, Organising, Planning and Changing. Select a business organisation of your choice and explain how and how well it undertakes your chosen process.

Demographics in the true essence of the word means the records of the human population in a country. This includes the country’s population density, ethnicity, education level, health, economic status, religious affiliations, and other aspects of the said population. In some commonly used demographics gender, race, age, income, disabilities, educational attainment, home ownership, employment status, and even location are also included. Also called demographic data, these are the characteristics of a human population as used in government, marketing and opinion research.

Demographics forces make up the market segments therefore it is an important factor to any business. Including, age, gender, ethnicity, location, lifestyle and other statistics (Grewal, Levy, Mathews, Harrigan, & Bucic, n.d.). The

The importance of the demographic environment lies in the fact that demands for a product derives from people (Kotler, 1998).

Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment

Different individuals have different level of involvement with regard to their personality, socio economic and demographic factors. A segment is a distinctive group of customers, who share some characteristics that make them different from other groups (Proctor, 2005). Different segments have different requirements, they may need different version of the same product, they may pay different prices, they may prefer to buy in different places. Hence the customers can be grouped together by attitudes, lifestyle, age, gender, job types. We can segment consumer markets as geographic, demographic, psychographic and behaviour patterns. Geographic relate to the area in which people live, which may be relevant to the catalogue company as more northerly customers will need warmer clothes. Geographic include postcodes on the bases of census or lifestyle and lifestyle characteristics obtained from wide range of sources. Demographic segmentation include age, income, family size, socio economic status. Demographic segmentation assumes that consumers with similar demographic profile will exhibit similar purchasing patterns, motivation, interest, lifestyle and characteristic will consider similar brand preferences. Psychographic segmentation which is known as lifestyle segmentation is related to the interest, activities and opinion of customers. Psychographic enables marketers to identify market segments and understand customer motivation for product or a

The company is able to satisfy the buyer’s needs and wants through variables. Such as; occupation, gender, age, nationality, family size and lifecycle, income, religion, social class and education.

The General Environment consists of factors that are external to a company 's operations. This can include: global, demographic, technological, economic, political and legal, physical, and socio-cultural factors. Each of these factors can impact a business in a number of different ways. They can impact how a company chooses to market its products, decide which markets are attractive or unattractive, it 's product innovations and expenditures, and how the company will consume energy. Analyzing Google 's general environment can provide insight into how the company makes its strategic decisions as well as how these different factors affect their activities and performance.

Age, Gender, education, Health and Ethnicity, these all factors cover equal concern for demand and consumption of material and

Bangladesh is a south Asian country and has an approximate population reaching 164 million. The manufacturing industry is what Bangladesh is known for. That industry also accounted for almost 12% of GDP in 2009 and 2010 with employing over four million people (The Bangladesh Accord Foundation, 2014). The labor force is made up of young, urbanizing, mainly women. Bangladesh accounts for approximately 78% total exports (The Bangladesh Accord Foundation, 2014), which is second to China.