Department of Marketing
Dhaka University
Course Name: Business Environment
Preface
The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural, demographic, social, economical, political, technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business and society. The question is how much we have learnt from this course? Let us find out the answer to this question.
Global Environment
The global environment or total environment is an enormously complicated, dynamic and changing
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Therefore it is not unrealistic to state that a good job of business is a good job of adapting to the total environment, each and every part of it.
The Business Environment
Business environment consists of the forces that effect business manager's ability to develop and maintain successful transactions with its target customers. The changing and uncertain business environment certainly affects the company's activity, and at the same time, the ability to earn profit. Thus a business should carefully watch the changing situation of the environment. The business environment can be divided into two parts. 1. The Micro Environment
2. The Macro Environment
The Micro Environment
The micro environment consists of the forces close to the company and to some extent these factors are controllable. These factors include:
1. The company
2. Suppliers
3. Marketing Intermediaries
4. Customers
5. competitors
6. Publics.
1. The company: There are various specialized departments i.e. purchasing, manufacturing, financing, marketing, research and development etc. All these interrelated activities formed company's own environment and thus have an impact on company's plans and actions. These departments should work together to provide superior customer value and satisfaction.
2. Suppliers: Suppliers provide the resources needed by the company to produce goods and services. Businessmen must carefully watch the
It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable, successful strategy for the company. According to Johnson, Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment, the industry or sector layer, the layer with competitors and markets.
First step in intervention is to identify meaningful situations or contexts to promote communication and social interaction with Aiden. Situations that are motivating for Aiden, provide chance for communication and that are appropriate for his development. Aiden is most likely to talk, interact, and learn if he is doing something he enjoys. Aiden will benefit most if the settings selected are a good fit for his interests, needs, and skills. As he becomes comfortable with this approach: Gradually we’ll add more and more contexts as opportunities for communication. Aiden will have many more opportunities with communication when he is older. At his early stages of development, it is easy to adapt activities so that they are age appropriate as well as developmentally appropriate. To ensure that Aiden has an effective means to communicate and participate in social interactions.
Business environment is all about the combination of internal and external factors that may influence a business’ ways of operating such as: clients, suppliers, its competitors... stakeholders decide to start a business for many reasons: to pursue an interest or a hobby, mainly: to be their own boss. In other terms, people think that being your own boss, mainly as a sole trader gives you many opportunities although there are drawbacks as well. They also have interest in business they want to be successful.
Every organization has to analyze its business environment before making policies and strategies for its day to day operations, marketing and promotional efforts, and competing with the industry rivals (Loudon, Stevens, & Wrenn 2004). The key factors of the business environment that affect the business operations of a company include political, economic, technological, environmental, cultural, and demographical factors. In addition to these factors, an analysis of the competitive forces is also essential in order to assess the potential threats and intensity of rivalry present in the industry (Ritchie & Crouch 2003). If an organization does not give importance to the analysis of its business environment, it may not be able to compete in the industry for a long period of time (Hill & Jones 2007).
There are two types of environments which can have an impact on the organisational objectives and strategic goals.
Confidentiality is a very important aspect for a lot of varied reasons. All the data relative to recruitment, compensation and management of employees is highly sensitive. So if these reach the hands of wrong people, it can be misused to commit fraud and other violations. Confidentiality maintenance also relates to professionalism of the organisation. So employees must make sure they maintain a professional attitude and not to share/disclose any sensitive information without authorisation from organisation.
A firms external environment is divided into two composites: the general environment and the industry environment. Fahey (1999) states that the general environment encompasses the broader society that influences an industry and the firms within it. The industry environment is the set of factors that directly influences a firm and its competitive actions and responses (Chen et al. 2010). Identifying opportunities and threats is an important objective of studying the general environment. Opportunities help companies achieve strategic competitiveness whilst threats may hinder a company's efforts to achieve strategic competitiveness (Gilad 2011). A firm will scan, monitor, forecast and assess the seven segments of the general environment to determine their effects on the firm. Firms identify early signals, detect meaning,develop projections, and determine the timing and importance of environmental changes and trends for firms' strategies and their management.
| Suppliers are firms and individuals that provide the resources needed by the Qantas and its competitors to produce goods and services.
A businesses environment creates many opportunities as well as problems for prospering businesses. The environment determines what a business can do by shaping and channeling its development. Businesses function within an environment by allowing entrepreneurs to raise capital and create profits freely. The supply of money available within a business as well as the economic stability through times of growth and recession have strong effects on businesses. Not only is the physical environment, including natural resources, pollution and energy as discussed previously, important, but many other
Business environment is the sum total of all external and internal factors, it is very important to the new business that it will influence a business. It should be keep in mind that the external factors and internal factors can influence each other and work together to affect a business.
In this term of our discussion we’re talking about business environment. It’s like an overview of the whole business environment. Simply environment of a business means the external forces including the business decisions. They can be forces of economic, social, political and technological factors.
The aim of this document is to conduct a literature study on How the External Environment Impacts a Specific Business. In the following section, Micro Environment will be discussed under the following headings. Demographic environment is first discussed, followed by the Economic environment, Natural environment, Technological environment, Political environment, Cultural environment and lastly, Micro environment (Firm/Suppliers/intermediaries/Customers/Competitors /Customer/Competitors/Public) is discussed.
The micro environment is the close environment that will impacts a business. The micro environment comprises those elements of the environment that effect on the firm and usually its industry, but do not affect all firms in all industries. This micro environment includes considerations related to suppliers, customers, and local stakeholders, including also local government agencies or regulatory bodies. It can generally be the considered the local environment where the business operates and the business owner is likely to be somewhat aware of the impact that they are faced. The micro environment is also composed of the elements like
A business has to monitor key macro environmental forces like demography, economic, technological, political, legal, social and cultural factors and probable likely micro environment forces like customers, competitors, distribution channels, suppliers. This factor’s will affect its ability to earn profit and opportunity of area in which company can perform profitably. Some kinds of opportunities of an organizational are
In today's world, no business operates in isolation without interacting with the environment where it operates. Irrespective of the nature of business whether public or private organization; manufacturing; service industry; local or international firm, its operations are inhibited by the environment in which it operates.