Business Environment Past Papers

1115 WordsMar 15, 20125 Pages
Unit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’ and ‘corporate strategy’. 1.1.2 Explain how objectives and aims might change through the life of a business: survival, break-even, growth, profit maximisation, market share, diversification. 1.2 Describe the human and other resources required…show more content…
4.3 Describe and evaluate the production process. 4.3.1 Describe the production process and its associated advantages and disadvantages: job, batch, flow, lean and cell. Learning Outcome 5 The learner will: Understand the marketing process including marketing strategy, marketing planning and market research. Assessment Criteria The learner can: 5.1 Explain the importance of the marketing process and define key marketing terms, including market segmentation, Product Life Cycle, marketing mix, niche market, mass market, Unique Selling Point. Indicative Content 5.1.1 Define and explain the importance of the marketing process. 5.1.2 Explain how a market for a product can be segmented e.g. clothes, vehicles, holidays etc. 5.1.3 Illustrate with a diagram and describe the Product Life Cycle. 5.1.4 Discuss the role of the marketing mix (4 Ps) as part of a marketing plan. 5.1.5 Describe and explain how the marketing mix might change at different points of the product life cycle. 5.1.6 Define other principal marketing terms: niche market, mass market, USP (Unique Selling Point). 5.2 Explain marketing strategy in terms of company objectives, available resources and market possibilities. 5.2.1 Explain marketing strategy in terms of company objectives, available resources and market possibilities.

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