Business Environment, Target Customers, Market Needs Of Amazon.com

2267 Words10 Pages
Amazon.com Market Analysis

Marketing Management
Lin KE
1670998
28/02/2015
Words: 1806

Executive Summary
This paper explains the business environment, target customers, market needs of Amazon.com. The main purpose of using Amazon.com as the case study is that, it is the leading company in the multinational electronic industry and it has faced many variations in its growing period.

Amazon.com is the biggest e-commerce company based in Seattle,Washington,United States. It started as an online bookstore in 1995, but soon diversified to sell DVDs, MP3, electronic device, software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online sales pattern and economic scopes has contributed a great
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During ten years developing, Amazons.com has become a fortune 500 company and a drive force of e-commerce industries. Amazo.com currently employs 51,000 people, ships packages to customer in 50 states, also has separate retail websites for 14 countries, includes America, England, France, Canada, Germany, Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Amazon.com expanded its business empire in different fields as innovated its own brand consumer electronics—notably products like Amazon Kindle, Fire tablets, Fire Televison and Fire Mobile phone, also established own cloud computing services system, Amazon Publishing, launched Amazon Art and film products. Jeff’s innovative idea and technological advancements have allowed Amazon.com to grow rapidly as a result its cash flow has increased from $800 millions
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