Table of Contents
Part 1 Evaluation of Koyo Jean’s Environmental
1.1Introduction P.3
1.2 Environmental audit of current markets in China, Hong Kong, and France P.3-5
1.2.1 Executive Summary P.3
1.2.2 Fashion industry life cycle and the current position of the three countries P.4
1.3 SWOT and TOW S Analysis for Koyo Jeans in the three countries analysed P.5
Part 2 Drivers to Internationalisation
2.1 Motivation for Koyo Jeans entering emerging Markets P.6
2.2 Environmental Analysis in Brazil and India P.6
2.2.1 Findings on comparison between Brazil and India (PESTEL & 5Forces) P.6
2.2.1.1 PESTEL analysis P.6
2.2.1.2 Porter’s 5 Forces analysis P.6
2.3 Comparative,
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1.2 Environmental audit of current markets in China, Hong Kong, and France
1.2.1 Executive Summary
Base on the first assessment, refer to the PESTEL and Porter’s 5 Forces analysis (Appendix 6.1), the most attractiveness in China is the point of huge increasing population which have recorded 1,370,536,875 (National Bureau of Statistics of China 2012) on 2011. And as one of the BRIC countries, China has also recorded a 7.4% of GDP growth rate in 2012 (Trading Economics 2012), which is an evidence showing China is a strong emerging market. Regard to the technology used, China has relatively lower penetration rate than the other two countries. But operating business in China has a lower cost than the other two countries, example as the labour cost.
Hong Kong is a SAR (Special Administrative Region) of China; but the whole political system is not the same as China, and it can enjoy highly autonomy. The education, political, socio-culture all aspects show this city is favourable to have businesses in. Most attractive fact is the high penetration rate of internet users, as businesses can reach the customer widely.
France is the 5th worldwide in GDP 2012(Economy Watch 2012), and has a highest number
The economy in China is doing well. China has in its recent years reached financial stability. This is due to the fact that there is a high level of domestic demand. Because of this, many companies around the world begin to invest in the Chinese market. China is also one of the fastest growing when it comes to Information Technology and has been able to attract companies such as Google and even Microsoft. It has been forecasted that the Internet industry in China is expected to increase at a rate of about ten percent within the next five years. This is great news because Google will be able to benefit.
Second, China is facing strong competition in low-end manufacturing, like Mexico, Cambodia, Laos, India and Vietnam. Asian countries like Cambodia, Laos, India and Vietnam have a lower living cost than China and Mexico has geographical advantage since it is closer to America. And fast-paced inflation, the increasing cost of raw materials, the rise of wages and other costs have pushed China to a less competitive position.
In the few recent years, China has replaced United State to become the world largest economy. This Economic situation has opened an enormous number of opportunities for most industries to expand their operation from domestic market to international market. Shanghai, which is the China’s largest commercial and industrial city, focuses on 6 major industries which are information technology, automobile, large-scale electromechanical equipment, petrochemicals, heavy manufacturing and biopharmaceutical products (http://en.people.cn/200207/20/eng20020720_100055.shtml). With the virtually unlimited well-educated labour resources and the unique international location, Shanghai is
China considered one of the largest economies in the world, it also has a vast emerging
These two areas are a result of increased industrialisation to keep up with the rapid growth in Chinas export. One major external driver is outside influences such as the US, by the demanding lower products and goods, manufacturers are forced to reduce any environmental safeguards that they had in place. An example of this is when a textiles mill in southern China was caught dumping 22,000 tons of contaminated water from its dyeing operation each day turning the whole river dark red. Another driver behind behaviour such as this is the ever growing discount clothing chain stores. Prices on fabric and clothing have fallen by 25% since 1995 and the particular article this was taken from was put together back in 2007. The discount clothing giants have become even more cut throat and competitive over the last few years. This behaviour is what has made China a huge export giant but has cost them so much more. The inflated prices you may pay elsewhere take into consideration the cost of manufacturing and all the other associated costs in production and safe removal of industrial waste. From China a great deal of the time you are paying simply for the product or service and not to cover the costs of environmental safeguard.
Ease of doing Business: Hong Kong is one of the renowned place when it comes to ease of doing business. As per 2012 report of World Bank, Hong Kong ranks 2nd when it comes to worlds easiest place of doing business3. Good infrastructure, simple tax policies and strong legal system are some of the reasons that makes Hong Kong an attractive
Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum
Fock, H K. Y. and Woo. K.S. (1998). The China Market: Strategic Implications of Guanxi. Business Strategy Review, 9(3):
Since the reform and opening up, the economy of China grows significantly, as an emerging economy, China's economy has made tremendous contributions to the global economy, and Renminbi has become one of the most important currency in the world. According to the survey conducted by China National Bureau of Statistics found that from 1979 to 2012, China has attained an annual average growth rate of 9.8% for its national economy, while the annual average growth of the world economy is only 2.8 % during the same period. In past 30 years, China's GDP surpassed Japan’s, China became the world 's second largest economy, in addition, the huge total volume of trade makes China become the world 's largest trading nation. The contribution of China’s
Globalization has, for better or worse, altered the economic arena for every country in the world. For many less developed countries, globalization has leveled the playing field so that their economies can compete with the larger, more developed ones such as the United States and other large western economies. For instance, technical engineers in India and China are now just as qualified as engineers in America, but at half the cost. The once large and prosperous service sector in the United States as well as telemarketing services have largely been sourced to India as a large exodus of American multinational corporations find cheaper workers who deliver comparable quality. This then seems to be the essence of globalization - businesses
With China emerging as a global power in business within the last decade, knowing about doing business in China has become more important than ever. There are both many advantanges and challenges with doing business in China in this modern era, and understanding both sides of this coin is the key to being successful in China. Some aspects to keep in mind include the cultural barrier, the price of the work force in China compared to the United States, and have the “made in China” brand be accepted back in the United States.
- With so many multinational corporations Shanghai provides many business opportunities and ways to make money.
Subject Submission Date Class Team Members CSR cross-analyses on fashion Industry Tuesday 15, 2012 MBA Pudong – Corporate Social Responsibility Christiane Pagsisihan Damien Dandelot Jose Antonio Mallen Tendai Chitapi Vera Boisa Harbhajan Khalsa
Abstract This paper analyzes the current economic development and the status of leading industries in Hong Kong. It shows that Hong Kong economy, which is mainly comprised of the service industry in particular, facing with both opportunities and challenges after the financial crisis. Hong Kong economy has a wide range of needs in information technology, electrical and electronic technology, and manufacturing technology. Development in these areas has great
Hong Kong,as one of the world's leading international financial centres,it has a major capitalist service economy characterized by low taxation and free trade. It is known of the world's most services-oriented economy, with services sectors accounting for more than 90% of GDP.