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Business Ethics Case Study: The American Red Cross Association

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Executive summary: the information presented below is the case study for The American Red Cross association. The organisation operates on its own and is supported by donations from people. Its main objective is to provide alleviation to those suffering from natural disasters such as earthquakes, flood, tsunami and other natural calamities. The organisation on an average, responds to about 70,000 disasters in one year, across the globe. There was massive criticism for the association for the route they took to care of the attacks on September 11, 2001 including the Hurricane in 2005. The allegations were ineffective and bad management, be that as it may, and the organisation has additionally tended to claims of extortion, pay off and even burglary …show more content…

The issues and challenges with ARC call for a need to settle their credibility for near future. While handling the disaster like one of the 9/11 terrorist attacks and when there was a desperate need for the organisation to perform at its best it was nowhere close to supporting the victims. The victims were like patients and should be treated as the same but there were victims who could see American red cross's just standing, watching and doing nothing. When they were asked for the same, they just skipped off stating that they do not know what to do. This shows the massive disorganisation the organisation has, while getting the volunteers prepared for such emergency situations. There are many people who suffered to a very high degree and are witnesses of absolute failure of the ARC’s teams engaged in the relief management. Theis was certainly not expected from one of the oldest disaster relief agency of the country, only making unmet commitments, poor readiness, inability to address casualties and meeting the needs of the needs of the victims.(Contributemedia.com, …show more content…

In addition to this, after four years, the impression about the organisation was again bad due to their ineffective response. Every injury to the American Red Cross’s moral and ethical reputation brought down their goodwill among the masses. To beat these flaws, the ARC has rolled out improvements, however an excessive number of changes in the top management is the primary reason for the failure of the organisation. Members of the organisation who are working in senior positions including the state representatives should have a high level of humanitarian principles and ethical standards. This is very unfortunate for ARC that the contribution of authority and the delegation of responsibility is uneven and scattered. Consequently, there are many people to direct resulting in major failures for the association to achieve its primary objective of extending help to suffering community. With every instalment that ARC demonstrated its workers that healthy ethical principles are not very important, hence promoted unfortunate behaviour to volunteers. Various allegations are there on the disorganised operations and mismanagement done by the employees. At the point when the staggering quantities of donations particularly collected for the relaxation effort of the terrorist attack of September

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