Business Ethics

2016 WordsNov 11, 20129 Pages
Business Research Ethics “Ethics are norms or standards of behavior that guide moral and choices about our behavior and our relationship with others” (Cooper & Schindler, 2011, p.). When a business conducts a research, the business uses ethics to guarantee that no individual will be hurt or suffers from the consequences from the research. When a business is planning a research, some of the ethics a business must consider are to: protect the rights of the individual, follow the ethical standards, and to ensure that the information that is acquire is ethical. The purpose of the research is not to allow any type of physical harm, discomfort, pain, embarrassment, and the loss of privacy (Cooper & Schindler, 2011). According to “Copper…show more content…
Without requiring drug companies to publish all of their safety data, these companies can submit information that only provides only what seems to be positive data and hide the negative data. “Pharmaceutical companies can manipulate their own trial data to manufacture good results” (Benson, 2010). In a legal case against Neurontin, Pfizer and Parke-Davis used some strategies to cover up some unfavorable findings from their research. When their strategies were uncovered in 2008, Pfizer and Parke-Davis detained reports where it proved that there was no evidence of the drug’s efficacy, their negative data was reinterpreted, and the grouping of negative and positive studies to counterbalance the results. According to “Ramirez de Arellano” (2009), “In some cases, legitimate researchers saw their findings rewritten and recast to, in the words of one of company’s medical writer, to make [the overall picture] sound better than it looks on the graphs.” Pfizer and Parke-Davis were skewing information on off-label uses of Neurontin. They manipulated their data to support their findings, and failed to report any negative outcome from their findings. When pharmaceutical companies skew or manipulate their findings on a drug, people who take Neurontin for off-label uses are endangering their lives. The FDA does not approve Neurontin for off-label uses because Pfizer and Parke-Davis cannot prove the

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