Digital Marketing
General Instructions:
The Student should submit this assignment in the handwritten form (not in the typed format)
The Student should submit this assignment within the time specified by the exam dept
The student should only use the Rule sheet papers for answering the questions.
The student should attach this assignment paper with the answered papers.
Failure to comply with the above Four instructions would lead to rejection of assignment Specific Instructions:
There are four Questions in this assignment. The student should answer all the four questions. Marks allotted 100.
Each Question carries equal marks (25 marks) unless specified explicitly.
Question No 1:
(a) “Business today faces 3 major
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Charging technology: The digital revolution has created and information age. The industrial age was characteristics by mass production and mass consumption, stores stuffed with inventory ads everywhere and rampant discounting. The information promises to lead to more accurate levels of production more targeted communication and more relevant pricing.
2. Globalization: Technological advantages in transportation, shipping and communication have made it easier for companies to market it to other countries and easier for consumers to buy products and serviced from marketers in other countries.
3. Deregulation: Many countries in India the domestic airline industry has been growing very rapidly after deregulation. Airline companies are competing with each other by offering different and better services to customers.
4. Privatization: Many countries have converted public companies to private ownership and managements to increase their efficiency.
5. Customer empowerment: Customer increasingly expects higher quality and service and some customization. They are more and more time starved and want more convenience.
6. Customization: The Company is able to produce individually differentiated goods whether ordered in person on the plane or online. By going on line companies essentially enable consumer to design their own goods.
7. Heightened competition: Brand manufacturers are facing intense competition from domestic and foreign brands which
closing the stores they could have done community outreach or service projects to help lower the rate of crime. They could have led the establishment of a neighborhood crime watch. They could have set up a mentorship program for teens at risk. There are a multitude of programs they could have implemented, some could probably have been used as a tax write off. If all of these efforts failed then I understand closing the stores. If they had to close the stores they should have made every effort to be sure that the displaced employees were able to find a job in another store or assisted them in being placed in another job. They also need to make every attempt to keep the building they were using occupied or cleaned up until it is occupied. How do these actions contribute to being socially responsible? It shows they care about their community, that even though they may have to shut down a store, they still
1. The paper fulfills the purpose of the assignment as described in the syllabus and in this document (up to 10 points)
Write a 1,050 to 1,400 word paper addressing each of the six questions at the end of this assignment.
What is principle of justice in acquisition? Our book gives us an analogy concerning basketball player, Wilt Chamberlain that was used by Nozick. The idea
Being a business major, most of our class are either learning the ethics and being civil in business from being managers to CEO’s, or tips on how to look at financial statements and balance sheets all day without being bored. However, it also shows us the civility and incivility side of business through some courses which revolve around managing. My concentration is management, and most of the classes I have taken show how being a manager can either go civil or uncivil, depending on how you lead your company and employees. One of these classes, fundamentals of management, taught by Dr. Nadia Novotorova, has shown a lot on how civility and incivility can change the way your company works in numerous ways.
Therefore, Market West accepted the corporation stock as partial debt. Hooper and Yoder agreed to add Brian Bradley who worked for Market West as the third director. Hooper colluded with Bradley and violated a fiduciary duty to Yoder by issuing 95 shares of stock to himself, 5 shares to Bradley, and none to Yoder. Furthermore, Hooper got paid $141,000 salary from the business without Yoder knowing. More importantly, Hooper and Bradly voted to force Yoder to leave the corporation. After Yoder found out that Hooper broke their agreement, violated Yoder’s rights and duties, acted dishonestly, and made unethical decisions, Yoder sued Hooper and Beautiful Daydreams in the District Court. Under the common law, with these facts, the court supported Yoder and ordered Hooper to give back one-half of the salary plus one-half of the shares of stock to Yoder.
2. Laws must be static and unyielding in order to provide stability for a society.
This assignment has a maximum total of 100 marks and is worth 10% of your total grade for this course. You should complete it after completing your course work for Units 1 through 5. Answer each question clearly and concisely.
2. Ethical Issues in Business. It seems that every day in the news we are hearing of new company that has acted at least unethically and possibly illegally in the operation and financial reporting of their company's business dealings. There are many ethical issues in business. One major issue that we see is over and under reporting net income. Companies like to show that every quarter the net income of the business has an increase or profit. In order to show this they adopt unethical or illegal means in the operation and financial reporting. One such method is the indiscriminate use of stock options for employees that enable companies to take employment costs off balance sheet and inflate earnings. With the recent ethical issues we have
Please save this document before you begin working on the assignment. Type your answers directly in the document. When you have finished, submit your work to your teacher.
an action can't be right if the people who are made happy by it are outnumbered by the people who are made unhappy by it.
Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and
Ethics and moral obligations are issues we all encounter at one time or another. In the professional setting, all people should act in a manner that would uphold the good of society. To be ethical, one has to determine their obligations, moral ideas, and moral philosophy (Boatright, p. 19, 2009). The case analysis involving Jacob Franklin was a perfect example of how an individual can face the dilemma of doing what is right or wrong. Businesses have their own code of ethics, and the employees within the business have to determine whether or not they will follow the company’s code of conduct. I will discuss several ethical issues in the case analysis including; failure to report information, remaining silent regarding faulty equipment,
The notion of ethics deals with people’s behaviors within a company. Social responsibility involves a company’s moral obligations and the manner in which the organization makes its decisions. Although ethics and social responsibility are similar on a conceptual basis, each has its own unique characteristics that express their differences and its independence of the other. Ethics and social responsibility have to be present and coincide with one another for a business to be ethically sound.
Ethics is the branch of philosophy that deals with the principles correlated to human behavior concerning the rightness and wrongness of specific conduct, and to the good and bad that influences and ends those actions (Ditonary.com, 2011). In other words, ethics is the choice people effect in regards to a decision they need to achieve. Without ethics directing the choice an individual makes, moral preferences of what should or should not be done becomes irrelevant. While ethical decisions are made every day there are two different regions in which these choices are made.