Business Ethics Essay

Decent Essays
Digital Marketing
General Instructions:
 The Student should submit this assignment in the handwritten form (not in the typed format)
 The Student should submit this assignment within the time specified by the exam dept
 The student should only use the Rule sheet papers for answering the questions.
 The student should attach this assignment paper with the answered papers.
 Failure to comply with the above Four instructions would lead to rejection of assignment Specific Instructions:
 There are four Questions in this assignment. The student should answer all the four questions. Marks allotted 100.
 Each Question carries equal marks (25 marks) unless specified explicitly.
Question No 1:
(a) “Business today faces 3 major
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Charging technology: The digital revolution has created and information age. The industrial age was characteristics by mass production and mass consumption, stores stuffed with inventory ads everywhere and rampant discounting. The information promises to lead to more accurate levels of production more targeted communication and more relevant pricing.
2. Globalization: Technological advantages in transportation, shipping and communication have made it easier for companies to market it to other countries and easier for consumers to buy products and serviced from marketers in other countries.
3. Deregulation: Many countries in India the domestic airline industry has been growing very rapidly after deregulation. Airline companies are competing with each other by offering different and better services to customers.
4. Privatization: Many countries have converted public companies to private ownership and managements to increase their efficiency.

5. Customer empowerment: Customer increasingly expects higher quality and service and some customization. They are more and more time starved and want more convenience.
6. Customization: The Company is able to produce individually differentiated goods whether ordered in person on the plane or online. By going on line companies essentially enable consumer to design their own goods.
7. Heightened competition: Brand manufacturers are facing intense competition from domestic and foreign brands which
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