Business Ethics Essay

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Understanding Business Ethics
Unit 37: National Diploma

Assignment brief

Scenario: Business ethics - a study of a selected company

With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics.

1. Using Primark as a case study, visit their website/conduct research into their activities to help with the tasks below.


• Explain the ethical issues Primark needs to consider in its
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Task 2: Social Implications - McDonalds • Describe the social implications of business ethics facing the selected business in its different areas or activity (P3)

• Assess the social implications of business ethics facing the business in its different areas of activity (M2)

Social implications refer to those actions of business that have an effect on society as a whole and relate to a number of areas of business activity. McDonalds have come under growing criticism in the last few years in terms of the social implications of their business activities. Write a report which should include the following:

A. Describe the social implications of McDonalds business activities. Include the following headings: - Nutritional value of McDonalds Products and link with obesity

- Food

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