Question 1:
1. What are the relevant facts? (10 marks)
• Annie, a copywriter for Laird and Laird (L&L) Advertising, has been assigned to Bud’s Best (BB) bacon account.
• Lance Willard is a popular Hollywood movie star, has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known as celebrity endorsements).
• President of L&L, (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon.
• Although Lance has plenty of personal experience with BB bacon, as is legally required for him to give a personal testimonial, and he has always preferred BB to any other brand of bacon, Lance has recently turned into a vegetarian for the past one
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American Advertising Federation
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4. What are the possible alternatives (course of action) available? (20 marks)
• Annie could discuss with the company to drop using Lance in this campaign and use someone else who is currently consuming the product.
• Annie could decline to continue to work on the campaign because it is against her professionalism.
• Annie could have asked to be reassign to some other account where the product poses no health hazards or morally ethical.
• Annie could propose another method using Lance which doesn’t suggest that Lance has ever personally used the product.
• Annie could agree to go to work on the campaign as proposed.
• Annie could propose another method using Lance which doesn’t suggest that Lance has ever personally used the product.
5. What are the ethics involved in these alternatives? (20 marks)
In order to determine the ethics involved in these alternatives, we should look into the outcome of act/omission by a person involved. This would lead to questions asked based on a “utilitarian” perspective (costs and benefit):
For example: 1. Which possible alternative would provide the greatest benefit to the greatest number?
2. How would costs be measured in this vignette?
3. Do the benefits of being consistent with your personal
Regardless of what type of medication the patient is asking for, Jerry is still limited by his LPN and medical assistant scope of practice. If Dr. Williams does not prescribe the medication, Jerry can't call in a refill for the medication. Factors that may influence Jerry's decision to refill this medication include that the patient states he is a
closing the stores they could have done community outreach or service projects to help lower the rate of crime. They could have led the establishment of a neighborhood crime watch. They could have set up a mentorship program for teens at risk. There are a multitude of programs they could have implemented, some could probably have been used as a tax write off. If all of these efforts failed then I understand closing the stores. If they had to close the stores they should have made every effort to be sure that the displaced employees were able to find a job in another store or assisted them in being placed in another job. They also need to make every attempt to keep the building they were using occupied or cleaned up until it is occupied. How do these actions contribute to being socially responsible? It shows they care about their community, that even though they may have to shut down a store, they still
Where you recommend a specific product, you must ensure that your advice is based on evidence and not on commercial gain
Ethics and moral obligations are issues we all encounter at one time or another. In the professional setting, all people should act in a manner that would uphold the good of society. To be ethical, one has to determine their obligations, moral ideas, and moral philosophy (Boatright, p. 19, 2009). The case analysis involving Jacob Franklin was a perfect example of how an individual can face the dilemma of doing what is right or wrong. Businesses have their own code of ethics, and the employees within the business have to determine whether or not they will follow the company’s code of conduct. I will discuss several ethical issues in the case analysis including; failure to report information, remaining silent regarding faulty equipment,
To apply utilitarianism to this ethical controversy one has to evaluate which option would benefit society
What is principle of justice in acquisition? Our book gives us an analogy concerning basketball player, Wilt Chamberlain that was used by Nozick. The idea
Being a business major, most of our class are either learning the ethics and being civil in business from being managers to CEO’s, or tips on how to look at financial statements and balance sheets all day without being bored. However, it also shows us the civility and incivility side of business through some courses which revolve around managing. My concentration is management, and most of the classes I have taken show how being a manager can either go civil or uncivil, depending on how you lead your company and employees. One of these classes, fundamentals of management, taught by Dr. Nadia Novotorova, has shown a lot on how civility and incivility can change the way your company works in numerous ways.
The greatest astonishment here may be that Trump has picked Lorber for his financial group and not to run his battle – all things considered, Lorber as of now has an abundance of experience offering the American open on the neglectful utilization of terrible meat, fat and additives packed into abnormally shaded tubes. It's just as Lorber has been sitting tight for Trump's call his whole profession.
The current Red Lobster advertisements have come a long way from the “all you can eat snow crab legs” disaster in 2003. As shown in exhibit nine, television ads in 2008 focused on the new wood fire grilling method of cooking and fresh fish. More recently in 2011, the “sea food differently” campaign has featured a grill master as the star of the commercial, explaining how they carefully prepare the food while emphasizing the pride they take in their jobs. These new
an action can't be right if the people who are made happy by it are outnumbered by the people who are made unhappy by it.
Jones Blair has the responsibility to analyze these options to evaluate the effect on the overall business operations within the firm. The VP of Advertising’s suggestion of $350k increase in to the marketing budget would create an increase in $1 million dollars to recoup the cost of this venture. His philosophy of accessing the do-it-yourselfers would not bring these individuals away from their primary focus which is retail location. The do-it-yourselfers are going to continue to visit Home Depot and other mass marketing stores despite advertising efforts. The cost benefit analysis would not be beneficial to Jones Blair.
Therefore, Market West accepted the corporation stock as partial debt. Hooper and Yoder agreed to add Brian Bradley who worked for Market West as the third director. Hooper colluded with Bradley and violated a fiduciary duty to Yoder by issuing 95 shares of stock to himself, 5 shares to Bradley, and none to Yoder. Furthermore, Hooper got paid $141,000 salary from the business without Yoder knowing. More importantly, Hooper and Bradly voted to force Yoder to leave the corporation. After Yoder found out that Hooper broke their agreement, violated Yoder’s rights and duties, acted dishonestly, and made unethical decisions, Yoder sued Hooper and Beautiful Daydreams in the District Court. Under the common law, with these facts, the court supported Yoder and ordered Hooper to give back one-half of the salary plus one-half of the shares of stock to Yoder.
There is full concurrence among the four commentators: Gamgort, Nelson, Thompson, and Sheehan that Bryant Pharmaceuticals should not approve Laura's pitch for a product placement of Seflex on the news program The Morning Show. Undoubtedly, Laura and her Bryant colleagues, along with executive management have an unenviable task; conjuring a "dramatic increase in sales" (Peebles, Ellen. October 2003 P. 32) of Seflex prior to its patent expiration in two years. Yet, the purported solution fails to address serious concerns across three critical issues: "legal, business, and ethical" (Peebles, Ellen. October 2003 P. 40).
The most important aspect of celebrity endorsement has been finding the right synergy between celebrity and product. It 's about selecting a spokesperson whose characteristics are congruent with the brand image. It is insufficient simply to add a well known face to a food label and trust that there will be enough devotees of that celebrity to generate sales. The consumer does not buy premium priced products more than once on that basis, and so unacceptable quality cannot be masked by a celebrity presentation. There 's one fact that advertisers need to keep in mind when using celebrity endorsementsnever let the celebrity become your brand. If so, you 'll run the risk of
Ethics is the branch of philosophy that deals with the principles correlated to human behavior concerning the rightness and wrongness of specific conduct, and to the good and bad that influences and ends those actions (Ditonary.com, 2011). In other words, ethics is the choice people effect in regards to a decision they need to achieve. Without ethics directing the choice an individual makes, moral preferences of what should or should not be done becomes irrelevant. While ethical decisions are made every day there are two different regions in which these choices are made.