Lee Valley Marketing Plan
Zara Bagramian
Rhonda Hung
Kunal Pande
Sarah Stamkos
Dec. 4, 2013
MKM 706
Table of Contents
Executive Summary 3
Company Background 3
Marketing Objective 3
Customer Analysis 3
Market Analysis 4
Competitive Analysis 5
Internal Environmental Analysis: 6
External Environmental Analysis 7
Marketing Strategy 7
Financial Analysis 9
Sources 11
Executive Summary
Business for Lee Valley’s gardening line has been stable for the past couple of years, especially in 2009 and 2010. The number of customers, average yearly order and the average order value has been the same for these two years. To meet our sales objective of increasing gross sales by 2.5%, we will be focusing our marketing efforts on a specific segment. This particular segment consists of individuals who are over the age of 45 with a passion for gardening.
People in this segment are likely to be retiring in the near future, which implies that they will have the income and leisure time to work on their gardening projects. By targeting this segment, we are attempting to increase their average yearly orders and average order value, which will eventually drive up sales. Since this group of individuals already possess a strong passion for gardening and are already Lee Valley’s best customers, we believe that the desire and need to purchase additional products will increase as this segment is retired, or will be retiring in due course.
Company Background
Lee Valley, based in Ottawa began
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
Under consideration for the newest Sunburst Veggies plant are the towns of Little Rock, Arkansas, and Gulfport, Mississippi. Both towns are similarly situated to major thoroughfares and in a convenient location to access major distribution centers. Gulfport is slightly more economically depressed than Little Rock, which presents more benefits to Sunburst, as business will not be negatively affected
As an artist, there are three current self-promotional career goals I have to achieve. My first goal is to be a freelance artist by selling my own artwork online. Most of my artwork consists of concept arts and traditional drawings. My second goal is to publish a children’s illustration book that I made before attending Art School. My aim is to sell my book towards children between 7-12. My final goal (and most important) is to apply for an intern at Pixar animation. I already saw a couple of interns that worked at Pixar and they said it was the mostly enjoyable career they ever have. These are my three goals and there are many steps to take in order to fulfill this dream.
Few commercial growing operations across the country use a greenhouse environment. Both Mr. Troost and Mr. Bushman have production minded greenhouse experience. Proper planning and implementation will allow Go Green Medical will harvest consistent weekly product without a stop in production or crop shortages.
I am writing to letter to advise you that the Texas Women’s Empowerment Foundation received a $60,000 from Blue Cross Blue Shield to create a community garden and farmers’ market within your district. The project was funded through the “Healthy Kids, Healthy Families” program and is designed to combat obesity and chronic disease within a federally designated food desert by ensuring the community’s low-income residents have regular access to fresh fruits and vegetables, health and wellness education and can use the joy of gardening to increase their levels of physical activity. The overall impact will be the implementation of a feasible and sustainable project by an organization with the capacity and network of collaborators required to improve the overall health outcomes for a population at high risk of chronic diseases because of their diets and sedentary lifestyles.
At Farmer Lee Beans, morality, reliability, eco-friendly, excellence and expectation are more than a phrase; they are the establishment values that command every feature of our business. We love to encourage, teach and authorize every person to eat healthier and live a better life. Our staffs are highly experienced farmers and employee in the business. Furthermore, our business will able to keep up with non-eco-friendly competitors due to our quality services and affordable prices. Additionally, we will partner with local businesses, and neighbors to work together to generate an eco-friendly place to live and work for the future. We are committed to provide eco-friendly packages, food, and items that will benefit Florida
5. To support local, independent business and the farming community through buying locally, keeping it simple and in season.
Builders Supply donated the wood for the garden boxes and then the CHS construction class led by Paul Harding built them. Every Blooming Thing donated 20 bags of soil, Chester True Value Hardware donated the automatic timed watering system, Greenville High School donated the sprinkler heads and hoses, and Maintenance built a fence to keep the garden area contained and critters out. Additionally, Kathleen relayed that Dan Brown, who back in 2007 spearheaded and continues to oversee the now thriving production garden at Greenville High School, “was a tremendous help, he donated the seeds, and offered his expertise and support on starting a
Starting a new/ successful business can be one of the hardest things that a person can do in their life. The business can come second to nothing in life , not even your family. This is often where people make the mistake and get in to deep. Planning is just the beginning but is the most important
This resource is easier and cheaper to obtain, and it provide a great insight on the market itself.
Ceres Company, backed by its innovative GetCeres program, has been capitalizing on a previously untouched segment of the organics market. In capturing a key demographic of consumers, those causal gardeners who demand instant gratification, rather than the extended gardening period, Ceres is eager to expand quickly to capitalize on this opportunity before its competitors. This strategy is putting extensive strain on the company’s resources and its relationship with suppliers. The exciting growth in sales have eclipsed the company’s sustainable growth rate and Ceres is hampered by cash deficits.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and