Business Identity Research Paper

The image of our company is one of our core values and is present in all the communications we generate. Every company needs an image of powerful new brand that differentiates it from its competitors and to express the values we want to convey.

Besides the sole proprietorship after reading I learned about three basic types of business organizations known as limited liability (LLC), partnership, and corporation. Sole proprietorship is a “business owned and operated by a single person. The business has no separate legal existence from its owner.” (Rogers, 2012) In the textbook it said “Partnership is an association of two or more competent persons to carry on a business as co-owners for profit. The business itself is not a legal entity.” (Rogers, 2012) The law says competent means a partner having contractual capacity and a partnership where each partners simultaneously a principle and agent. You can partner up with a minor but be wise to emancipation or be cautions because minors can void partnership agreements. Partners of a business are owners and managers automatically unless specified otherwise by partners but according to the law they presume equal rights. “Note that while there can be unprofitable partnerships, there is no such thing as a nonprofit partnership. The partners must intend to make a profit.” (Rogers, 2012)

You’re working with a new brand identity. How do you develop a solid understanding of what it is and where it’s going?

Defining the identity includes the businesses mission statement, philosophy, and how it wants to be seen by other companies and consumers. In order to find the information of a company to define it and create its mission statement, the information needed is already established by how the company does business. For example, a company who cares about the environment will recycle, use renewable energies, handle their waste properly, etc. The information provided about ToolsCorp is not actually enough information to provide the identity and mission statement.

A company’s strengths refer to what it does well to give value to the company. If a company’s resources and capabilities enable the firm to exploit an external opportunity and to neutralize an external threat, then those resources and capabilities are considered valuable, and are considered to be strengths (Barney & Hesterly, 2015, p. 67).

These are the strengths within your organisation. What exactly is it about you and your business that is better than the competition? Examples might include quality products, advanced technology, advanced knowledge and a long established business. Identifying the strengths of your current business or a new venture can improve the efficiency of your sales and marketing efforts – it helps you to visualise the unique selling point of your business which helps you write better sales copy, create better sales letters, make more successful sales calls and develop smarter marketing campaigns.

When customers seek for a specific product or service, they obviously want the company to be responsible and well organized. A customer wants to be able to trust the company in which the company delivers everything correctly and the way the costumer wants. When all the customer wants and needs are met, the customer will be to determine which company fits best.

When it comes to your business persona, your brand identity must match it. It's not good enough for you to do business well. It's not even good enough for you to deliver an excellent product or service. Your personal brand, that is what other people think of you, and your business persona must match.

A company’s strengths are found within their own company and members. Depending on how well and to what extent a company uses its resources determines just what its strengths are. These strengths may be what they do better than other companies, what they do different from other

I was introduced to Rayo Santos a new car lot in Lewisville, TX. I was given the opportunity of creating a new identity for this business. The owner of Rayo Santos, Juan Carlos Olvera, gave me instructions on what were some of the boundaries of the design, like using the colors of the Mexican flag and using the name itself as the logo. Rayo Santos meaning Holy Thunder in Spanish.

However quite obviously the most frequently related sector of design to the creation of such identities is branding. Since as far back as the 1930’s the idea of making all a company’s communications visually coherent has been practised to allow their consumers to recognise them easier and faster. Then consequently if the consumer finds the

After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.

and values behind the company are portrayed through its image so that the customer is able to

There are many revelations that I have experienced from this course about how organizational identity and identification practices or employee branding have affected my ability to construct and maintain a coherent, marketable personal identity. Many of these branding revelations I have experienced were from the new social contract with my current employer which is known as Motlow State Community College. Motlow State Community College identifies the influence by organizational identities and brands. They do this by showing students, their actual branding strategies such as the Motlow bookstore for example.

The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving, 2003). It was constrained by the visual representation of the organization by which means it identify itself.