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Business Implications of Exchange Rate Changes

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Business Implications of Exchange-Rate Changes Marketing Decisions Production Decisions Financial Decisions Table of Contents 1 2 3 4 5 6 Page Introduction ........................................................................................................... 1 Marketing Decisions ............................................................................................. 2 Production Decisions ........................................................................................... 3 Financial Decisions ............................................................................................... 5 Conclusion and Recommendations .................................................................... 6 Bibliography …show more content…

However, this aim can be accomplished by moving the production to every country, which has a weak currency and foreseeable stay so. Anyway, companies have to balance the host-country’s attractiveness against eventual difficulties while investing. (Sinha, 2013) 3 A company has as well the possibility to decide where to get its materials from and in case change the sourcing strategy. When the own currency is continuously gets stronger it is more efficient to buy material from other countries, because a firm has to give up respectively little to acquire the other currency in which it purchases. Sourcing locally abroad can be another option and is backed up by different factor. In this case direct Investor con take advantage in advantageous taxation reliefs. This exposure management production strategy automatically hedges against fluctuations between currencies. The aerospace company EADS decided in 2007 to withdraw parts of its European Airbus production due to the strong dollar. As the EADS CEO Louis Gallois explained they would move parts of the production and supply to dollar areas. New production locations included China, Russia, India and the Arabic countries. The fall of the US dollar against the euro was seen as “life-threatening” for the aircraft manufacturer. In fact, the weakness of the U.S. currency is a particular problem for Airbus as the whole aviation industry sells against dollars.

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