Business Intelligence And Data Mining

The retail division has accepted an awesome part all through the world in extending productivity of customer items and endeavors. It is similarly the second greatest industry in US to the extent amounts of agents and establishments. There is no denying the way that most of the made economies are particularly relying upon their retail territory as a prepare of advancement. The India Retail Industry is the greatest among each one of the organizations, speaking to more than 10 percent of the countries GDP and around 8 for every penny of the work. The Retail Industry in India has drawn nearer as a champion among the most dynamic and snappy paced organizations with a couple of players entering the market. Regardless, every one of them have not yet tasted accomplishment in perspective of the generous beginning hypotheses that are required to measure up to the underlying speculation with various

International retail environment is competitive, rapidly developing and increasingly dynamic environment. It has a great impact on our lives and lifestyles as it all around us. In terms of economic significance, the retailing sector makes a major contribution to the Gross Domestic Product of countries and employs a large number of people. (Fernie et al., 2003) At the same time, retail environment is influenced by larger societal factors, such as political, economic, socio-cultural, natural and technological, that affect the retailer and marketing decisions. Due to this, retailers have to

Business intelligence (BI) merges architectures, tools, databases, analytical tools, applications, and methodologies. It also is context free like DSS. BI deduces the connections between business entities by evaluating copious volumes of historical data which supports decisions. BI has four major components consisting of a data warehouse, business analytics, business performance management, and a user interface.

The retail industry is a sector of the economy that is comprised of individuals and companies

As we all know, the retail industry is very crucial and is highly competitive. As this company

“Retail is the business of selling goods made by others to individual consumers. It is a huge industry, dominated by Wal-Mart, which touches every corner of the globe. Due to the decline in the global economy, the future of many retailers is uncertain as consumers begin to spend less. The retail industry is the last step in the process of getting products to customers efficiently, and should not be confused with the wholesale activities which precede it. The difference between the two is that wholesalers are companies that sell their products to businesses, whereas in retail, the goods are sold

The industry is also suffering from the problems of substitutability of products that they are offering. Each department store is offering different lines of products that are in direct competition with other products. This is therefore creating an industry that is

The retail sector incorporates businesses that sell goods and services to consumers. Over the past couple of years, there have been changes to the industry which has provided favorable returns to some companies but adversely affected the bottom line of others. The retail industry was originally a made-to-order market which would require excessive need of brick and mortar operations. Due to technological advances, the industry has shifted towards a made to stock strategy in order to keep up with consumer demand. In addition, the consumers today prefer to browse through a catalog or through the internet in order to make spending decisions and then wait for the item to be shipped.

1 - Introduction In recent years, there have been vast growth in the wider business world regarding the overall influence of retailing and because of which, retailing and the issues that surround it, have become a vital sector in today’s global economy. (Fisher & Raman, 2001) It has been said that retailers no longer compete on retail activity alone, rather on the overall efficiency of the whole supply chain and overcoming ever expanding management issues of which arise throughout business activities. (Fernie & Sparks. 2004)

Business Intelligence refers to the variety of systems used by a company to analyze their raw data. The data is stored in data warehouses, in which

Business Intelligence projects start out as a simple report or request for an extract of data. Once the base data is aggregated then the next request usually is about summing data or creating more reports that have different views to the data sets. Before long complex logic comes into play and the metrics coming out of the system are very important to many corporate wide citizens. "Centrally managed business rules enable BI projects to draw from the business know-how of a company and to work with consistent sets of business logic – they are what add the intelligence to business intelligence."(pg14)

BI as a broad category of technologies that allows for gathering, storing, accessing & analysing data to help business users make better decisions. In another way we can define Business Intelligence as "Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making".

The Indian retail industry is divided into organized and unorganized sectors. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirna shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. The emergence of organized retailing in India has more to do with the increasing purchasing power of buyers, specially post liberalization, increase in product variety, and the increasing economics of scale, with the aid of modern supply and distribution management solutions. The current retailing revolution has been provided impetus from multiple sources. These revolutionaries include: (1) Conventional stores upgrading themselves to modern retailing (2) Companies in competitive

The Indian retail industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The retail industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even and compete with other companies. The Indian retail industry is gradually inching its way towards becoming the next boom industry.

2. ANALYSIS AND EVALUATION i. Market Segmentation ii. Marketing Strategies * Price, Promotion, Product, Place iii. SWOT analysis iv. Environmental scanning * Porter’s 5 competitive forces analysis