Business Intelligence And Marketing Analytics Essay

1321 Words6 Pages
Blogs / job portals / special interest groups take on BI and BA
Business intelligence and business analytics… aren’t they the same thing?Or are they describing opposite processes?There are a lot of big words that get thrown around in the world of BI, and it’s easy to get lost in a whirlwind of interpretation.The diversity of opinion reflects the fluidity of how we understand the defining language of the field.It also demonstrates that in business intelligence, one term can mean different things to different people, depending on their business focus and their perspective.Though it is commonly called the BI field, the number of Google searches for “business analytics” have risen sharply in the past 10 years vs. a mild decline for “business intelligence”(google).
I went through various blogs and special interest groups that are formed around these two terms i.e. business intelligence and business analytics. One common thing that I found is that most of them consider business intelligence and analytics as distinct but connected tools. They described business intelligence as a tool that provides a way of amassing data to find information primarily through asking questions, reporting, and online analytical processes. On the other hand, business analytics take advantage of statistical and quantitative data for explanatory and predictive modeling. Analytics focuses on solutions-oriented capabilities which create value and convert information into knowledge. Moreover, both business
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