Business Intelligence Essay

As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software

Business intelligence (BI) merges architectures, tools, databases, analytical tools, applications, and methodologies. It also is context free like DSS. BI deduces the connections between business entities by evaluating copious volumes of historical data which supports decisions. BI has four major components consisting of a data warehouse, business analytics, business performance management, and a user interface.

In detail, a strong resistance will come from some of the operating companies that already have “their own small-scale business intelligence applications in place”. These companies may not see any valid reason or advantage to switch and implement a new software system. Furthermore, another obstacle that SYSCO might confront will be the objection from the existing managers and IT experts averse and incapable of using a new software with different functions. Moreover, the forthcoming implementation time of the BI software proposed by the Assistant Vice President of Technology and Applications Twila Day might raise doubts and concerns among management as well as

This figure illustrates the future of BI for CTC. Independent data sources have been incorporated into a single BI system, within a global data model. All data will be loaded into corporate EDW via ETL. The EDW will feed the financial data mart for enterprise performance management, so business users will be able to conduct planning and budgeting functions. On the right side of the EDW, BI specialists will assist in organizing data marts into four categories: Supply Chain, Vendor,

2. Business intelligence: Delivers synchronized, business-critical data in a variety of diagnostic tools to view market trends and build relationships that help facilitate timely decision making (Microsoft Dynamics NAV, 2011).

First off, why do we need a business intelligence system for our business? Simply put, an effective

The smarter business intelligence provides market behaviour in new ways of analyzing customer’s behaviour much quicker than ever before.

Data collected by a business includes internal data, such as financial or operational information, as well as external data, such as customer or website usage information. Properly analyzing and acting on this vast amount of data can transform the way companies do business and can become their biggest competitive advantage. Leaders of the organization no longer have to rely on their “gut instincts” to make key decisions, instead they will make decisions off historic data and will be able to more easily measure and track the effectiveness of those decisions.

We cannot all help but notice the steady decline in our market share for the past consecutive 11 quarters. Annual revenue has shrunk by 40% since we last saw a sales growth. Despite all the cost cutting measures that we have implemented we still continue to see a steep decline in sales. To make matters worse we do not know why, we do not know how and do not have any insight on what the competition is doing and how they are doing it. I’m proposing that we adopt a business intelligence system. This will allow us to see the state of our overall processes, and pinpoint areas of improvement or elimination. In short, business intelligence will allow us to better analyze the organization’s plans and results. I will provide us with insight into what is working correctly at the same time identifying potential problem areas

Twila Day left the meeting excited, but also a little nervous. Her Technology and Applications Group had just been given approval by the Director’s Council of SYSCO to proceed with a company- wide deployment of business intelligence (BI) software. The effort was intended to help SYSCO, the largest food distributor in North America, make better use of the information generated by its operations and serve its customers better. The Director’s Council, a group of senior managers with substantial power and influence, had been impressed enough by the results of a

Companies are adopting business intelligence system within their organizations because by using the system reports they can gain the advantages of understanding their internal strength and weaknesses to face external competitors and challenges to increase profits and reduce cost on their everyday operations and processes.

Some of the main purposes of business intelligence are to use in comparison to competitors, reveal changes in customer behavior and spending patterns, and determine the market conditions and future trends in the industry (“What is business intelligence”, n.d.). Business intelligence allows businesses to see how their sales, products, and services compare to that of their competitors. In doing so, the company is able to determine what needs to be changed, as well as how to improve upon existing competencies. Another benefit to implementing a business intelligence system is that companies are able to see the trends in customer spending patterns. Over time, a company might see sales dwindling in a certain product because it has been overshadowed by a new release. For example, with the release of the PlayStation 4, retailers have noticed a decline in sales of the PlayStation 3. This means that retailers must carry lower stock, or none at all, of the

Businesses have collected data for many years. Most of the data they collect has been for historical purposes, such as how much of an item has sold and what are the profits gained from those sales. Business intelligence allows one to take that data, manipulate as you see fit and generate reports. The data then has to be extracted and trends analyzed so that businesses can find more opportunities and new customer segments. This is known as business analytics. However that may sound simple, there are current business and technology conditions

With the global marketplace becoming increasingly competitive and the insatiable appetite for business information, the volume of data that must be managed and assimilated is growing at an exponential rate. Global corporations take advantage of the current technologies, and infrastructures, require standard processes, consistent data to enable global consolidation and the ability to transform raw data into business intelligence to support better decision making.

In every long term strategic planning, many companies considered data collection and analysis as a fundamental activity. Big companies that strive to achieve a sustainable advantage over their competition made use of information management system to help them analyze their data. These activities have evolved to what is now known as business intelligence of BI.