Business Intelligence
Business Intelligence is the gathering and analysis of large amounts of information so as to gain insights that propagate strategic and tactical business decisions. Business Intelligence is the mix of the processes and technologies which change data into information. It includes a wide category of technologies, including data warehousing, multidimensional analysis or online analytical processing, data mining and visualization, as well as basic queries and multiple types of analytical tools for reporting. These technologies allow business stakeholders to collect, store, access, and do the analysis of data to improve the business decision-making capabilities.
Business intelligence goes in hand with other organization application areas like data mining and data warehousing.
Data warehousing
Data warehousing is defined as the design and operation of processes and tools to manage and deliver complete, timely, accurate, and understandable data for decision making. It includes all the activities that make it possible for an organization to create, manage, and maintain a data warehouse or data mart. Data warehousing majorly deals with managing the development, the implementation, and the operation of a data warehouse or data store. It includes data management, data acquisition, data archiving, data cleansing, storage management, data integration, data distribution, security management operational reporting, analytical reporting, backup and recovery planning,
In the next sections this research paper will focus on the contemporary management technique called business intelligence. A rational for selection of the business intelligence contemporary management technique will be discussed. Also, there will be an analysis provided which will include a description of business intelligence, the implementation process, application by other organizations, the applicability to Hilton Worldwide,
I was offered the newly created role of Business Intelligence Analyst due to my previous experience with SalesForce, a cloud-based Customer Relationship Management platform, and a reporting tool Crystal Reports. The firm was in the process of transitioning from “Out of the Box” SalesForce platform to a more customized version specifically for alternative investments space. From the
As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software
Business Intelligence: Business intelligence is a program that coordinates the best combinations of data in sales to achieve maximum profits.
Data warehousing is a single repository or storage of data integrated from different sources which allows the business and the organization to generate a report or analysis to make decisions based on those data. Data warehousing is an integral part of any organization as it helps to increase the efficiency of the decision makers by integrating and transforming the data from multiple incompatible sources to the consistent and meaningful information which allows them to perform accurate, consistent and substantive analysis of data(P. 1152).
Walmart uses the various BI tools in order to understand how online behavior influences in-store behaviors and vice versa (SAS Institute Inc.). From the HR perspective, Walmart seeks to understand how to harness the knowledge of its associates and make it available and accessible for everyone in the organization (SAS Institute Inc.). This plethora of raw data, along with the high potential to improve both sales and HR management is a challenging task which creates a significant demand for analytics talent.
It is through these three types of analytics, that business analytics can be distinguished from just being the plain process of analytics. These three types of analytics help make this process useful in the business environment. It requires “a clear relevancy to business, a resulting insight that will be implementable, and performance and value measurement to ensure a successful result.” Business analytics includes a combination of all three types to generate new information used for business organization decision-making. Descriptive analytics basically gives you a general idea of the data you are looking at. Predictive analytics takes the next step and predicts what is likely to happen next. Finally, prescriptive analytics figures out what is the best course of action. All three of these types of analytics can be very useful when used in combination with one another. Business analytics can be instrumental to a business’ success when implemented properly. (Schniederjans et al., 2014).
R.L Fielding (2008) reiterates that Business Intelligence is a thorough and holistic analysis of the company records, data, information, and software application for effective decision making. All decision making processes need an organized, readily-accessible, and human readable compilations of data. With the use of an effective tool the firm can easily figure out their own business processes, the behavior of their customers, and the economic trend of the industry. With these facts, the firm can arrive at a better strategy to achieve their specified goals with confidence.
Business intelligence is the ability of a business to be able to extract actionable insight from business as well as market data, which is used to make better decisions in business; and to improve the corporate performance of the business. Business intelligence must exist for businesses in the world today to survive(Electrosmard Ltd). Almost every business today worth its salt is looking for the appropriate business intelligence technology in order to survive in today’s fiercely competitive world. Business intelligence also helps companies and businesses to survive during hard economic times. During such periods, it is not a surprise to find companies still spending on the processes of business intelligence because without such solutions, there is no business at all. In any case, there is a business; it is most likely on the decline in terms of productivity and revenues. Business intelligence is not a onetime thing; it is an ongoing process. Business intelligence goes on as long as the business is still running; the business intelligence continues to exist too.
Business Intelligence helps organizations to make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information. It helps to bring together information, people, and technology to create successful business strategies and helps to execute those strategies with confidence.
Business Analytics refers to the skills, advancements practices for continuous iterative investigation and examination of past business execution to pick up knowledge and drive business planning. Business analytics concentrates on growing new bits of knowledge and comprehension of business execution taking into account data and statistical methods. Conversely, business intelligence generally concentrates on utilizing a predictable arrangement of measurements to both measure past execution and guide business planning, which is also based on data and statistical methods
SAP BusinessObjects is a front-end business intelligence software that allows user to Design, Report and Analyze data that help in decision
These are original texts and were written and revised on 10 February 2012 by Gartner Inc. The original document is part of Gartner 's Magic Quadrant research methodology to provide a graphical and analytical competitive positioning of Business Intelligence technology providers.
According to Sauter (2010), business intelligence is defined as a goal, information is provided to decision makers in a timely manner to solve organizational problems or to act on opportunities for the organization. The business intelligence system aids decision makers in better understanding problems through data. Business intelligence has become necessary due to globalization and the rate of speed in which business is conducted today, 24/7. Information alone, is not business intelligent. The information must be “intelligent” (p. 56). Intelligent information is information that is important to the organization and aligns with the organization 's goal (Sauter, 2010).
Legacy Business Intelligence tools, which more than 70% of companies today use, are becoming obsolete as they do not align with the needs of businesses today. These cumbersome and highly centralized systems cannot support increasingly dispersed teams that need access to information to take key strategic decisions that help run the business. As a result, an increasing number of corporate decision makers are turning to a next generation, easy to use real time cloud based analytical tools to achieve their business objectives.