Business Intelligence Software

1249 Words May 11th, 2012 5 Pages
SUMMARY
Hillman Group, Avnet, and Quaker Chemical: Process Transformation through Business Intelligence Deployments
Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems[->0], query[->1]and reporting, online analytical processing (OLAP[->2]), statistical analysis, forecasting, and data mining[->3].
Business intelligence applications can be:  Mission-critical and integral to an enterprise[->4] 's operations or occasional to meet a special requirement  Enterprise-wide or local to one division, department, or project 
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3. Get key business metrics reports when and where you need them: Today, many business intelligence software vendors are making it possible for users to access key business metrics, reports and dashboards on mobiles devices like their iPhone, iPad, Droid or BlackBerry, giving sales and marketing people access to critical business information on the fly.
4. Get insight into customer behavior: One of the great benefits of business intelligence software is it allows companies to gain visibility into what customers are buying (or not), giving them "the ability to turn this knowledge into additional profit" and retain valuable customers, said Mike Meikle, CEO of the Avnet and Quaker Chemical., a boutique management and information technology consulting group that advises companies on business intelligence tools.
5. Identify cross-selling and up-selling opportunities: "Business intelligence software allows firms to leverage customer data to build, refine and modify predictive models [that help] sales representatives to up-sell and cross-sell products at appropriate customer touch points," said Mohit Joshi, vice president and global head of the Sales, Banking and Capital Markets Practice at Avnet and Quaker Chemical.
3. Both Avnet and Quaker Chemical implemented Systems and processes that affect the practices of their Salespeople. In which ways did the latter benefit from these new implementations? How important was their buy-in to the success of these

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