Business Intelligence Software at Sysco

898 Words Apr 25th, 2011 4 Pages
asdfadfsaBusiness Intelligence Software at SYSCO
Minh Phung
Brandon Kinney
Jeen Song

1. What will be the biggest obstacles faced by the business intelligence implementation as it expands throughout SYSCO?
SYSCO is an included in a one of the larger companies. It has over 420,000 customers ranging from huge chain restaurants such as Wendy’s and Chili’s to “mom-and-pop” diners. In fiscal 2002, the company generated sales of $23.4 billion. SYSCO has 8,000 marketing associates worked directly with customers and unload over 1 billion cases of product each year. More importantly, as of December 2002, SYSCO had 45,000 employees. Companies often struggle with determining the “right” amount of software licenses to buy. In the case of SYSCO,
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3. Will effective use of BI software ever be a competitive differentiator for SYSCO? Wouldn't it be easy for another food service company to also purchase and implement similar software? -Minh

The effective use of the BI software ever will be a competitive differentiator for SYSCO. The BI software seems to be very efficient in its role of helping the company to address its issues. First of all, the software helps the company compare a given client's activity what is typical for a customer of it size, type, geography then generate them. Consequently, the company can know what customers are actually ordering, so that they can gain the understanding about the customers' need . Also, this work would be a big problem if it was done manually. However, with BI software it seems much more easy for a SYSCO marketing associate in one operating company to access date from another one.

Besides that, BI software plays an important role in SYSCO's service. It helps the company to examine customer's ordering pattern over time, hightlighting instances where a historically loyal customer is reducing its order volumes. The process helps the company to indicate the customers' satisfaction about SYSCO's service so that they know whether they are on the right track of serving their customers then they can adjust in order to provide a good service.

In my opinion, it would easy for another
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