Business Intelligence System

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EXECUTIVE SUMMARY The term business intelligence includes variety of software which is used for analyzing the raw data of any organization. When these data are worked upon, company gets useful information of various disciplines. Examples of such tools are excel, spreadsheets package, database application access, data mining, data warehousing, reporting and querying software, decision engineering, process mining, online analytical processing and business performance management etc (Andrew 2011). The importance and implementation of business intelligence system is very easily understood in the present report with the help of the case study of O2 Ireland. The problem of churning of customers form the company is a big issue for the company which was solved with the help of adopting the business intelligence system as and when required. At the end of the report, useful recommendations are also made which can be utilised by our company or by any other company in the market which can help them to enhance their work processes, increase and enhance the productivity in the processes and gain competitive advantage over the competitors as well, - 2 - Contents EXECUTIVE SUMMARY ........................................................................................................................................ - 0 - INTRODUCTION AND BACKGROUND ...................................................................................................................... 3
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