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Business Is All About Money

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Executive Summary
Business is all about money. All the activities done to run a business is to earn profits. It is an economic activity. Be it a small business or big, it is important for an entrepreneur to have an idea in mind as well as on papers too. When idea is in mind it is easy to assume that it is great and can be turned into a successful business. But that is not the case, when an entrepreneur sits to write up the business plan i.e. what is the vision and mission of the business, what are its objectives, what are the critical success factors and how those factors would be worked out, then the real picture pops out. While writing the business plan, entrepreneur can analyse how good the idea is, whether it can be converted into the product that customer wants and whether it will make profits.
In this study I have researched about whether my idea of running a healthy soup salad and juice café in Auckland can be a successful business or not. I have researched about the current market, growth potential, which customers can be targeted, how the marketing can be done, what can be the differentiation or competitive advantage, what kind of staff or skills would be required, who can be the suppliers, what kind of further research would be required once the business starts, how much time it would be required to launch the café, who are the current competitors and what services are they providing, how the financial requirement would look like, whether I have that much money

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