Business Level And Corporate Level Strategies

2071 WordsFeb 17, 20179 Pages
Running head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 1 BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES 9 Business-Level and Corporate-Level Strategies (Assignment 3) Michael D. Malone Professor: Mary McKee-May BUS 499 Business Administration Capstone 15 February 2016 Business-Level and Corporate-Level Strategies Abstract In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business…show more content…
(Schermerhorn, 2010). Unlike Pepsi Company, Coca-Cola can?t venture into food products such as snacks with their current business strategy. The Coca-Cola Bottling Company holds true to their values and strategy, thus creating more value within their brand. Business level strategy implements new products that embodies a fun and sociable atmosphere amongst family members and friends. This ambitious quality in a company is what pushes them past the threshold of complacency to move their product. One way they were able manage their brand globally was by using intense advertisements. Adding to their already famous and highly desired beverage, a business level strategy was instituted to add flavors to their cola product. By adding Cherry Coke and Vanilla Coke to their products, they satisfied the taste buds of millions upon millions of consumers here and abroad. Having the corporate level strategy makes the corporation thrive in the global market. It is also viewed as staying relevant or competitive, by developing more products that would best serve everyone who enjoys their product. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. In 2011, the annual report filings with the United States
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