Business Management : Google 's Rejig Strategy Essay

Report findings and conclusions from the research project (remember to include your action plan given to you at the beginning of the course) (P6)

nature of the research approach calls for a means of data collection and analysis of findings

Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.

Briefly indicate key uncertainties about your conclusions and your concept/solution. Identify what additional research would be valuable, if any.

· The results of the study, the interpretation of the data by the authors and any conclusions they include at the end of the article.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Data collection methods- the researcher needs to pick how the information for this subject can be collected (observation, questionnaires, interviews) and so forth. Analysis and presentation of findings- the researcher needs to use reports and other information gathering it into one to present the hypothesis. Conclusion- what does the studies say about this topic, this is based on all the information that was gathered together to get the correct conclusion.

Results (what were the basic results of the study, how did the authors draw conclusions, how did they display their data, are their conclusions justified) (1pt)

Describe the type of research design that will be used in your research, and why you selected this particular type over other types available. Include any assumptions made that influenced your choice. Describe as best you can how you are going to carry out this experiment, step by step. Remember that you do not have to carry out the evaluation, but you should be creating a "recipe" that you and others can follow to aptly answer the question of interest.

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Lastly, qualitative research as I intern using more than one data-gathering technique to obtain information and subsequently comparer the results from these different methods, for develop of project artifact.

Google, Apple, Facebook and each have different business models. Each company focuses on different things that makes them unique and stand out to their customers.

Garvin’s article How Google Sold Its Engineers on Management describes Google’s unique approach to management. Google prides itself with having the best, most highly satisfied employees in the industry. A majority of its employees are engineers that prefer spending time creating and building, which makes it difficult for management to exist. Many of Google’s employees are also highly independent and do not like being micromanaged. Garvin (2013) described a 2002 experiment where Google made their organization flat, eliminating engineering managers, the company realized that managers do more than just manage projects. Managers contributed to the company, “by communicating strategy, helping employees prioritize projects, facilitating

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know