Business Management : Mcdonald Corporation

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

Ownership – Treorchy Comprehensive School is a public sector school so this means it’s owned by the local authority (Rhondda Cynon Taff County Borough Council). The board of governors determines the strategy of the school and the SMT run the school on a daily basis. However, they are limited by what RCT and the welsh Assembly Government tell them what to do.

The paper proposes that McDonald's combine some of elements of their existing paradigm, with elements of Japanese organizational paradigms, and the organizational paradigm of Whole Foods Market Inc., which is called conscious capitalism. McDonald's corporation is undoubtedly, a fierce competitor and presence in the global market. They have charitable and non-profit aspects of the company, but the company needs improvement in regards to food preparation certainly, and possibly in the areas of agriculture and distribution. These changes will certainly make McDonald's all the more appealing and attractive to global consumers. The changes would also set an impressive example of an extremely large and strong company demonstrating a concern for quality products and abundance of revenue, but also genuine concern for employees, the planet, efficacy, transparency to the public, and healthy living.

· The U.S. is the largest market in the McDonald's System in terms of number of restaurants, revenues and operating income

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

To leverage the unique talents, strengths and assets of our diversity in order to be the World's best quick service restaurant experience

The McDonald's Corporation is one of the world’s largest chain fast food restaurant, which is headquartered in the United States. It has expanded its business in 119 countries, including Hong Kong. The company mainly provides fast food such as hamburgers, french fries, chickens and soft drinks. McDonald’s started its business in Hong Kong in 1975. Now, the company already has 218 branches in Hong Kong. Our group would like to analyze how McDonald's Restaurants (HK) Ltd(McDonald's) maintained its sustainability of business in the past 38 years since it had already influenced lifestyle of most Hong Kong people and become part of the local culture of Hong Kong.

McDonald's Inc. has operated with the Plan to Win strategy for the past nine years (2011 Annual Report, 2011). The core drivers of this focus are people, products, place, price, and promotion. This strategy enables McDonald's Inc. to focus on expanding menus and modernizing restaurants, as well as expanding value across the price-tier. Expansion of restaurants is in both emerging and mature markets.

Internal and external factors have a large impact on the four functions of management within an organization. What these factors are and the kind of impact they have depends on the business and its particular goals. McDonald’s goal is reflected in its mission statement which is to “be our customers’ favorite place and way to eat” (McDonalds, 2009). In order to achieve this goal, McDonald’s executives and managers must follow the four functions of management which are planning, organizing, leading, and controlling (Bateman and Snell, 2009). They must also understand how internal and external factors impact these functions. Internal factors that McDonald’s managers need to consider include the amount of food to

McCain is a sales orientated business as they focus on selling their product to the consumer after making it.

McDonalds Corporation had developed to become the leading fast-food chain of restaurants since its inception to the extent that it serves more than 47 million customers across the globe on a daily basis. The corporation is the largest global food-service retailer since it has over 30,000 local restaurants that serve approximately 52 million people in over 100 countries every day. One of the critical factors attributed to the success of McDonald's global business is operations management, which focuses on the careful control of processes that are used in manufacturing and distribution of goods and/or services.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

The purpose of this report is to analysis how the Value Chain management of McDonald’s contribute to the success of the business and identify the environmental impacts of McDonald’s operations and the ethical issues of McDonald’s supply chain management.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.

In this assignment I will be explaining how two different businesses are organised the two businesses I will be choosing MacDonald’s and Macmillan. McDonald’s organisation are ran as a private limited company and my other business is Macmillan is a charity non for profit organisation and both companies are still running today