Business Marketing Of Foreign Buyers

1476 Words Oct 19th, 2015 6 Pages
Part II. Active marketing to foreign buyers

Chapter 22. Decisions to make based on demand for your real estate and marketing budget

“To market to foreign buyers or not?” This is the same powerful question as the famous “To be or not to be?” As a real estate seller of just one private property or a developer with many properties or a realtor you have to answer this question to yourself, having been equipped with all the preliminary information you can gather before you start doing anything. Marketing costs money and takes time, so, without thoughtful consideration and a solid marketing plan with a budget you do not have to start spending money and time. There are obvious situations where and when it is the only possibility to sell your property: your country or area is in economic and financial problems and thus local buyers do not buy. You have to answer “Yes”. There are less obvious situations when the local real estate market is in balance more or less right now, but you hear a lot around how other sellers, developers and realtors benefit from selling real estate to foreigners. Your choice then. Even in a hot seller’s market when it is no problem to receive a quick offer from a local buyer, sometimes it makes sense to market to foreigners anyway as you can get a higher price from the foreign buyers under the circumstances. If you answer “Yes” to marketing to the foreign buyers, the next question is “To market to the foreign buyers in what…
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