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Business Marketing Plan Of Coca Cola

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INTRODUCTION
This report refer to business marketing plan of Coca-Cola as a manufacturer and seller to retailers and suppliers. Company manufactures, sell and market, concentrates, syrups, sparkling and still beverages to licensed bottlers. These bottlers then according to their territory sell and distribute Coca-Cola to retailers, vending machines. (Coca-cola, 2014) In today’s world of innovation for marketing managers the business market is the distinct task. Business market are defined as markets for products and services that can be from local to international. It is not a simple word, it includes business to business markets, international bodies, and government bodies. In business market customers are classified in three categories that are commercial enterprises, government, and institution. Market can be business market or customer market. The business market is called business to business market and the customer market is called business to customer market (Michael D Hutt, 2007-2010).
COMPANY PROFILE
Coca-Cola company is the world 's largest soft drink maker. They sell over 1.3 billion every day around the world. Its top five brands in the world are Coca-Cola, Diet Coke, Fanta, and Sprite. The company has world 's most persistent distribution systems, offers around 400 beverage products in more than 200 countries worldwide. Coca-Cola make its products available through network of Company owned or distribution operations or bottling partners, wholesalers and
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