Business: Marketing and Promotional Campaign

P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

Describe the promotional mix used by two selected organisations for a selected product or service.

Consider an organization of interest to you. This might be a church, a club, a service

3. The marketing strategy of company is not so convincing because they can extend their product range with good

P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Verks: Sausages and Fries must determine strategies which will help the business to prosper for them to survive in the real world of business. This issue will affect the business enterprise since one of their primary target markets are students. The business is expected to start this year, 2015. Colleges and universities will be affected since the implementation of the said program start on 2016-2017 and 2017-2018. Given that the group has their strengths and weaknesses, different opportunities and threats classified from their Market and Industry Analysis. They will fully adhere what will happen to their business and look forward on all problems and conflicts as part of challenging themselves as entrepreneurs

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

I am going to look at how a business successfully applies the marketing mix when launching a product. I am also going to compare and contrast traditional and digital methods of communication. I am also going to look at how Sony, when launching their Playstation 4, have applied the marketing mix, identified their target market and give recommendations on how they could have launched this product better.

This describes an old man takes his grandson and they eat Nestle ice cream together. They feel so happy. Sometimes old man feel so lonely, they want to do things with their grandchildren. This ad will make old people want to buy ice-cream to share with their grandchildren.

Most of the marketing promotion is about spending money. We need to send promotions at regular intervals, through specific campaigns and need to know the spread of the budget accordingly. The marketing budget will have details that are specific to each channel, competitions, retail discounts and corporate discounts. The overall budget will have contingency to increase advertisement to counter any competition or if completion matches, then increase the frequency of the promotions. Chennai Dining budget is designed yearly and the budget is spread quarterly for spending. The marketing plan will have a marketing communication strategy and budget for all areas.

Describe the purpose of each of the elements of the promotional mix for your selected product. This should include:

Sales promotion consists of all other marketing activities except for personal selling, advertising and public relations. It can be defined as short term use of incentives and other promotional activities that stimulate the customer to buy a particular product. Sales promotion is generally used for a pre-determined specific time in order to increase market demand and boost sales. Sales promotion is comparatively cheaper to advertising.