Business: Marketing and Promotional Campaign

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BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 Describe…show more content…
Use the information from lessons as well as an independent research sensibly and do not commit plagiarism! Write yourself an action plan for the tasks. Think about: What you will need for each task When you plan to start & finish the task so you meet the deadline Any meanings of words you are unsure of Leaving time to process and check work prior to handing it in. TASKS Tick when completed 1. Task 1 P1 – Describe the promotional mix used by two selected organisations for a selected product/service. a) Select one higher education institution with which you have had some contact, and describe the promotional mix used in a campaign it has been running to attract students onto its business degree programmes. In your description, consider the following constituents of the promotional mix for this institution. What are their products? What is the product range? Who are the target customers? How are prices defined? How are their products distributed? (This one might be quite difficult but you could consider, for example, are all the programmes based on attendance or are distance-learning programmes used?) What are the elements of the promotional mix and the media used, including exhibitions, written materials, websites and electronic communications, person-to-person contact etc. How have the elements in the promotional mix been designed to appeal to the
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