Business Matrix

Generally Accepted Accounting Principles are standards in accounting that are used in America to enable the recording and reporting of financial information in a uniform way. These standards are established by the Financial Accounting Standards Board with is the body that is responsible for developing and establishing these standards in the United States. Currently, the body is mandated with the task of setting up accounting standards for non-governmental organizations. While GAAP is mainly used as the accounting standards for financial recording and reporting, the source of this principle originates from various places because there is no single reference for them.

Generally accepted accounting principles (GAAP) offer a framework for all standards, rules and procedures that are ""¦defined by the professional accounting industry" and have been adopted by "nearly all publicly traded U.S. companies" (Investing Answers). The principles contained within GAAP are regularly updated in order to "reflect the latest accounting methodologies," and companies rely on these updated principles, which are both established and administered by the American Institute of Certified Public Accountants (AICPA) and the Financial Accounting Standards Board (FASB) (Investing Answers).

For the purpose of evaluation, there are some financial ratios which are calculated and the analysis of the results shows the performance of the company over the years. Financial analysis is the evaluation and interpretation of the financial data. This analysis is important for investment and financial decision making. This financial can be internal to the company for check and balance and for the measurement of the employees performances. This financial ratio calculation

The decreasing of current ratio from 0.785:1 to 0.744:1 from 2013 to 2014 suggests that Southwest Airlines’ short term debt paying ability also decreases. This is not a good sign because it implies that either decreasing in current assets or increasing in current liabilities, and it was both in Southwest’s case. Moreover, since the ratios are both less than one, it suggests that Southwest Airlines has more current liabilities than current assets. The

In the accounting field General Accepted Accounting Principles (GAAP) are main Code of Principles developed by Federal Accounting Standards Advisory Board (FASB). Term GAAP has a specific meaning for all accountants and auditors. However, in cases when GAAP procedures will not provide a resolution of the accounting issue the accountant faces a moral dilemma. This is a situation whether there are several conflicting rules or because there are no GAAP rules (J. Wiley & Sons Inc., 2006).

Financial ratio analysis is not a concrete science, disagreement amongst financial analyst is present throughout industry, and therefore, some consider the practice to be part art and part science. A sound financial analysis consists of an organization’s future income and growth potential as well as a financial statement analysis. The evaluation process in itself is complex, made even more difficult factoring in the ever changing market conditions, therefore, it cannot be evaluated just on its own

Generally acceptable accounting principles or GAAP are certain guidelines that are used to make sure a business’s finances are

Generally accepted accounting principles (GAAP) are the standard structure of the guideline for financial accounting. GAAP contain balance sheet item sorting, share measurement and revenue recognition, organizations need to carefully scan their financial statement when they use GAAP. When accountants record and summarize financial statement, they need to apply these standards into their work. The Financial

Ratio analysis is a useful tool for analyzing financial statements. Calculating ratios will aid in understanding the company’s strategy and in understanding its strengths and weaknesses relative to other companies and over time. They can sometimes be useful in identifying earnings management and in understanding the effect of accounting choices on the firm’s reported profitability and growth. Finally, the ratios help in obtaining a better understanding of a firm’s current profitability, growth, and risk which can improve forecasts of future profitability and growth and estimates of the cost of capital.

There are general rules and concepts that preside over the field of accounting. These general rules, known as basic accounting principles and guidelines, shape the groundwork on which more thorough, complex, and legalistic accounting rules are based. The Financial Accounting Standards Board (FASB) uses the basic accounting principles and guidelines as a foundation for their own comprehensive and complete set of accounting rules and standards.

GAAP is an acronym for Generally accepted Accounting Practices. These a common set of accounting standards, principles and procedures that are used by companies while compiling their financial statements. A combination of standards set forth by policy boards and the commonly accepted ways of recording financial information, GAAP is deemed necassary or companies to generate investor confidence. Any fundamental investor looking at a company for long term prospects looks for consistency in the financial health. By insisting that companies adopt GAAP, the government is able to provide Financial statements with a minimal level of consistency to potential investors. This ensures that important factors like balance sheets and

Generally Accepted Accounting Principles (GAAP), are guidelines that allow each accountant supervision upon financial reporting. It stimulates a cohesive environment to comprehend all aspects of finances in various business. The standard that FASB has worked identifies the sources of accounting principles and the blueprint for choosing which principle to use in the preparation of financial statements. According to Intermediate Accounting Wiley, the standard categorizes the major sources of GAAP consist

Firms and Companies include ‘Ratios’ in their external report to which it can be referred as ‘highlights’. Only with the help of ratios the financial statements are meaningful. It is therefore, not surprising that ratio analysis feature are prominently in the literature on financial management. According to Mcleary (1992) ratio means “an expression of a relationship between any two figures or groups of figures in the financial statements of an undertaking”.

With the help of financial statements that arise by the firm, analytical methods can be used to get information about the course of the business and the economic state. By calculating a small number of ratios it is possible to develop a clear picture of the position and performance of a firm (P.Atrill and E.Mclaney 2013). Financial ratios have two main users, management and inventors. Management uses financial ratios to analyse, control and determine the

There are loads of tools to measure the performance of a financial performance of an entity but financial ratios is probably the best known tool which is mainly to analyze the performance of an entity by comparing the present to the past relative figures taken or composed from the financial statement . The few categories of ratios are liquidity ratios, profitability ratios, efficiency ratios, debt ratios and market ratios which will be able to describe the entity’s characteristics. Ratios show the true performance and position of the entity. In order for investors to determine their choices of entity to invest in, financial ratios play an important