Business Model Analysis On The Management Of The Enterprise And Operational Design

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For a company to achieve maximum impact on their strategies whether marketing, financial or expansion the company must understand their business activities. Efficiency in managing business activities ensures smooth operation for maximum profit (Brinkman, 2). The business model strategy enhances the management of the enterprise and operational design to conform to profit-making goals by implementing the segmentation of business activities. The research report will employ the business model canvas to study and perform data analysis on the quickly growing taxi company Uber Company. Data analysis is the deliberate activity of collecting and presenting data in a form that highlights useful information that is helpful in decision-making (Boyd, 18). Data analysis can be described as the implied process of taking the whole of the collected data and identifying trends to determine direction, meaning and implications, in addition to asking questions about the received data and making comparisons within it to expand concepts from it (Warner, 13). Travis Kalanick and Garrett Camp founded Uber Company back in 2009. The company’s objective was to come up with a mobile app that was to dominate in the transportation sector (Reilly & Williams 32). The Uber app is known to allow users to make their trip request over the app, which is also where taxi drivers get routed. By March 2015, this service was accessible in over 55 nations and over 200 cities all over the world (Hirschey, 19). One of

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